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Exam 8: Using Marketing Channels to Create Value for Customers

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Question 31

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Explain the difference between intensive,exclusive,and selective distribution.

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An intensive distribution strategy is ut...

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Question 32

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The lines between retailers,wholesalers,and producers are very to distinguish.

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Question 33

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_____ involves selling products through one or very few outlets.

A(n) _____ involves channel members formally agreeing to closely cooperate with one another.

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

Distributing a product exclusively to a limited number of organizations under strict terms can help:

A dispute among channel members is called _____.

____ grants a firm the right to use another firm's manufacturing processes,trade secrets,patents,and trademarks for a certain period of time.

Explain the advantages of using an intermediary.

_____ vary by the types of products they sell,their sizes,the prices they charge,the amount of service they provide,and the convenience or speed by which they offer them.

A _____ is a market where unauthorized goods are sold without the knowledge of the producers.

A broker is a person or organization that uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold.

Explain some barriers for companies trying to expand their offerings into foreign markets.

Acquiring part or all of a foreign company is a common strategy for companies known as _____.

Identify and describe the three basic types of wholesalers.

_____ is a strategy of selling a product in as many outlets as possible. a.Selective distribution b.Intensive distribution c.Extreme distribution d.Exclusive distribution e.Choice distribution b;

A push strategy's main focus is to sell to _____.

The clout of the various organizations in its marketing channel can affect the contract terms.

A(n)_____ gives a person or group the right to market a company's goods or services within a certain territory or location.

Resale price maintenance agreements are a great tool for producers who want to restrict the price a retailer can charge for a product.