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Exam 1: Setting the Stage: Technology and the Modern Enterprise

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Question 31

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How has social media emerged as a catalyst for global social change?

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With Facebook and Twitter play...

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Question 32

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Technology experts in the area of user-interface design:

A) work to make sure systems are intuitive and to use.
B) leverage technology to make legacy systems more efficient.
C) specialize in technology for competitive advantage.
D) focus on effective back-up systems for critical business data.
E) provide direction on technology-related security issues.

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Question 33

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How has technology changed the marketing landscape?

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

David Karp, founder of the website Tumblr, sold the website to Google for $1.1 Billion

Technology experts in the area of process design:

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

Facebook was founded by _____.

The United States holds the number one ranking in home broadband access.

Uber and Airbnb are larger than any taxi firm or hotel chain on the planet. In what important way does the infrastructure used by these firms to deliver services differ from more traditional rivals?

Data analytics and business intelligence are driving discovery and innovation.

Palmer Luckey, the founder of Oculus, was able to get early funding for his product via Kickstarter, exceeding the fundraising goal set by his campaign without giving up a share of equity from this campaign.

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

The phrase _____________ is often used to describe the trend of putting "smarts" (meaning computing and telecommunications technology) putting into everyday products such as lamps, watches, thermostats, and door locks as well as embedding tech into industrial goods.

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

Experts working in the area of _____ work to make sure systems are to use, while people working in the area of _____ work to leverage technology to make firms more efficient.

Some of the radical changes brought about by new technologies include:

In two decades, the nation of ________ tech sector has grown from "almost nothing" to a $120 billion industry, expanding even during the recent global recession.

Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require founders to give up large ownership stakes to a large number of contributors before they can raise funds to bring products to market.