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Discuss strategies for creating documents for multiple audiences.

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The strategies for creating documents fo...

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Snacks n' More, a chain of fast food restaurants, recently conducted a survey to understand what motivated their employees at work. To their surprise, they noticed that more than 85 percent of the employees were inspired to perform better by intrinsic factors as opposed to extrinsic factors. Considering this, which of the following would serve as the best motivator for the employees of Snacks n' More?


A) earning a high sales commission
B) being rewarded with a trip to the Bahamas
C) being able to contribute to the company
D) receiving good performance evaluations
E) enjoying perks and added benefits

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Joshua works as a sales executive for a health insurance company. He was assigned the task of designing a new insurance plan for his corporate clients. Before presenting his proposal to the clients, he had to get the plan sanctioned by the department head. Once the department head gave his approval, the sales executives for property insurance, life insurance, and pension plans read through the new plan to gain a better understanding of their coworker's proposal. Which of the following organizational audiences do the sales executives for property insurance, life insurance, and pension plans represent?


A) the primary audience
B) gatekeepers
C) the watchdog audience
D) whistle-blowers
E) the auxiliary audience

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Extrinsic motivators do not necessarily come from using the product or doing the action.

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The store manager at Cult Culture Inc., a department store, wants all the sales personnel to work for six days a week instead of five during the summer sale season. The manager knows that the sales team will find it both physically and psychologically taxing to work over weekends. Which of the following statements will most likely help inspire the sales team to agree to the store manager's request?


A) The company will be able to secure additional financing through the success of this big sale.
B) The shareholders in the company will be delighted to receive extra income.
C) Those who work six days a week will receive a higher commission percentage on sales.
D) I will be promoted if you can all work four extra days in the coming month.
E) You will be able to serve our customers better, which will help improve the company's brand equity.

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Barbeque Cult, a new restaurant in Mexico City, wants to emphasize the quality of its food in its advertisements. Which of the following statements is phrased appropriately to effectively bring out the audience benefits?


A) At Barbeque Cult, we offer the tastiest steaks in town!
B) We offer the fastest service in town!
C) The best-tasting food in Mexico City!
D) At Barbeque Cult, you can enjoy our world-renowned dishes!
E) We love barbeque, and it shows in our food!

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Explain how the demographic characteristics of the members of an audience differ from their psychographic characteristics.

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Demographic characteristics are measurab...

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The Thinking-Feeling dichotomy in Myers-Briggs typology typically measures how


A) people make decisions.
B) people orient themselves to the external world.
C) individuals prefer to take in information.
D) individuals behave in ethical dilemmas.
E) people prefer to focus their attention and derive energy.

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Rochelle is a human resource executive. She has just finished recruiting members for the finance team of the organization. Rochelle notices that all the new hires were born after the year 1964 and that they differ in their characteristics from the rest of the employees in the company, who belong to an older age group. Which of the following practices would most likely help Rochelle interact with the new employees in a way that avoids creating job dissatisfaction?


A) ensuring that their productivity is assessed on the number of hours they spend in office
B) offering a formal, hierarchical, and inflexible work structure with basic business decorum
C) providing clearly defined roles for them to excel at work
D) motivating them by explaining what they will gain from a performing a task effectively
E) inspiring them to work by emphasizing that they have a duty toward the company

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Maiko and Tao, a young working couple, have hectic work schedules with no time for entertainment during the week. However, on weekends, they try out new restaurants and make sure that they unwind and relax over dinner. Which of the following objective features would most likely help a restaurant appeal to Maiko and Tao's requirements?


A) free wi-fi access
B) a popular live band
C) quick dinner combos
D) no tipping policy
E) low pricing

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In which of the following instances would it be unnecessary to provide audience benefits?


A) when selling a product or a service to a customer
B) when informing employees that the company will be expanding
C) when persuading employees to improve their productivity
D) when informing the stakeholders that the company's revenue has decreased
E) when asking employees to follow a procedure or adopt a policy

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Julia works as a dental assistant. She has observed that Dr. Doligala, the dentist she works for, has the characteristics of the thinking type according to the Myers-Briggs typology. Which of the following practices should Julia adopt when communicating with Dr. Doligala?


A) Julia should use emotions and personal circumstances to show that she is empathetic.
B) Julia should demonstrate how her ideas primarily value the people needs of the dental practice and its patients.
C) Julia should use logic and principles of consistency when explaining her decisions.
D) Julia should use self-disclosure as a means to prove her capabilities.
E) Julia should demonstrate how her decisions are in sync with the feelings of other employees.

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Dario heads a team at an organization. He often interacts with his team through meetings and emails to discuss various issues, strategies, and ideas. In which of the following scenarios should Dario use oral communication over written communication?


A) when he wants to resolve conflicts among his team members
B) when he wants to present many specific details about a particular project
C) when he wants to document something that the team unanimously agreed upon
D) when he wants to minimize undesirable emotions between his team members
E) when he wants to provide complex, technical data related to a product

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What are the similarities and differences of each of the following two pairs: introversion and extraversion, and sensing and intuiting?

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Both extraversion and introversion measu...

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According to Myers-Briggs typology,


A) intuitive types prefer what is real and tangible.
B) sensing types gather information by focusing on possibilities rather than facts.
C) judging types prefer to live in a flexible, spontaneous way, enjoying possibilities.
D) feeling types consider the logical consequences of a choice or action in decision making.
E) introverted types derive their energy from within.

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According to Myers-Briggs typology,


A) sensing types enjoy innovation and creative endeavors.
B) perceiving types like to gather lots of information before making decisions.
C) extraverts prefer receiving written messages because it gives them time to think.
D) sensing types can be impatient with details, routine, and repetition.
E) feeling types primarily make decisions based on logic and abstract principles.

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Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?


A) the sales manager
B) the production manager
C) the finance manager
D) the marketing directors
E) the marketing manager

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What criterion for writing good audience benefits do you think is the most important? Explain why.

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Answers will vary but should be supporte...

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SL Foods Inc. produces a line of processed snacks for children between three to five years of age. Most purchase decisions for children in this age group are made by their parents. Which of the following audience benefits should the company focus on while designing printed advertisements?


A) The processed snack is endorsed by the children's favorite cartoon character: Skippy the cat.
B) The dealers are earning a good commission on the sales of the product.
C) The processed snack is a healthy food option for preschoolers.
D) The product comes with a free plastic toy, worth $1.
E) The processed snack has a patented recipe.

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Klassic Kitchens Inc. is preparing a tri-fold user manual for its electric rice cooker. Which of the following practices will help the company enhance the effectiveness of its manual?


A) Present the safety warnings at the end of the manual.
B) Present the instructions in a paragraph form.
C) Present the steps involved in using the product in alphabetical order.
D) Group steps into five to seven categories if there are many individual steps.
E) Use as little white space as possible in the user manual.

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