A) It helps start off a message.
B) It states consequences of ignoring a message.
C) It is the heading of a message.
D) It comprises of a quotation or a question.
E) It restates points made in a message.
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A) illogical advice you provide.
B) reason you offer to prove your solution is best.
C) exaggerated opinion that supports your idea.
D) common error you make in an opening statement.
E) audience's response to you as the source of the message.
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A) television
B) telemarketing
C) radio
D) newspaper
E) billboard
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A) "We will save 20 percent labor costs if we launch our line by mid-September."
B) "We will use eco-friendly raw materials to help conserve the environment."
C) "We have a total of 20 years of experience in advertising in the country."
D) "We have an experience of working with companies like yours."
E) "We strive to achieve a profit of $85,000 from our spring line of clothing."
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Examples will vary but should show a tho...View Answer
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A) an audience is not convinced or is doubtful about an issue.
B) an audience is likely to agree easily to a request.
C) an audience's anticipated reaction is negative.
D) an audience is more likely to read all the messages that are received.
E) a task is difficult for an audience to undertake.
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A) lay emphasis on negativism to ensure the issue is taken seriously.
B) make the action sound easy for the audience to perform.
C) ensure the audience is given time to act and not unnecessarily pressure them.
D) constantly remind the audience to donate money.
E) end with guilt-producing tactics to motivate the audience.
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A) They should be ambiguous to avoid offending employees.
B) They should be infrequent to prevent wasting project time.
C) They should use stock phrases during criticisms.
D) They should document areas for improvement by using labels.
E) They should protect the organization and motivate the employee.
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No, a strategy that works in one organiz...View Answer
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If you don't yet have the credibility th...View Answer
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A) They allow charities to expand their logical proof.
B) Colorful visuals are not suitable for charity websites.
C) They remove the emotional factor involved in charity.
D) Well-known charities heavily rely on websites alone.
E) They are extremely effective as independent publicity means.
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A) weak analogy
B) appeal to popularity
C) hasty generalization
D) false cause
E) appeal to ignorance
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A) "We will establish a good image of our organization if we can send the reports on time."
B) "We can prevent delaying the third phase of our campaign if we send out the reports on time."
C) "I was wondering if you could send the report to me once you are relatively free from your work."
D) "Please send the progress report for the communication part of the campaign by March 20."
E) "The fund-raising department has sent in their report. Is there a way you can send in yours?"
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A) placing the request for action in the subject line
B) using a negative subject line to emphasize the problem
C) using a benefit that is likely to help the audience
D) avoid using a common ground in the subject line
E) avoid using a neutral subject line
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A) statistics
B) graphs
C) numbers
D) stories
E) tables
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A) Can you go to the store and buy me a newer version of this computer program?
B) Where can I buy a newer version of this computer program?
C) Do you have a newer version of this computer program I can use?
D) If there is a newer version of this computer program, can you send it to me?
E) Is there a newer version of this computer program?
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A) It is a branch of economics that uses insights from sociology and psychology.
B) It is a branch of economics that studies the behavior of firms while making decisions regarding the allocation of limited resources.
C) It is the study of the location, distribution, and spatial organization of economic activities across the world.
D) It is the study that is concerned with economic issues and problems related to business organization.
E) It is a branch of economics that deals with economic aspects of the development process in low-income countries.
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