Question 1

Why and how might an organization delete existing products?

Accepted Answer

Product deletion is the process of elimi...

Question 2

Marketers have little influence over shaping consumers' concepts or perceptions.

Accepted Answer

A) True 
 B)False

Question 3

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of

Accepted Answer

A)   product modifications.
B)   functional modifications.
C)   aesthetic modifications.
D)   line extensions.
E)   product lining.

Question 4

The major drawback to using aesthetic modifications is

Accepted Answer

A)   the cost of the modifications.
B)   that the value of the modification is determined subjectively.
C)   the need for redesign of the product.
D)   a possible decrease in market share.
E)   that there is no differentiation for the product in the market. B

Question 5

When Tyler was visiting family in Ohio, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?

Accepted Answer

A)   The flavor was being deleted through an immediate drop.
B)   The flavor was in the screening phase of the new-product development process.
C)   The chips were undergoing a repositioning.
D)   He was visiting a Lay's test market.
E)   The new flavor was going through product differentiation.

Question 6

Three major ways in which marketers engage in product differentiation are

Accepted Answer

A)   product quality, product design and features, and product support services.
B)   product quality, product support services, and packaging.
C)   product support services, product design and features, and product positioning.
D)   product positioning, product quality, and product management.
E)   product positioning, product design and features, and product promotion.

Question 7

Identify and describe the three major ways to modify existing products, and give an example of each.

Accepted Answer

There are three major ways to modify pro...

Question 8

Which of the following is the best definition of product features?

Accepted Answer

A)   The things a product does that provide benefits to the customer
B)   Mechanical efforts or activities a company provides that add value to a product
C)   Specific design characteristics that allow a product to perform certain tasks
D)   How a product is conceived, planned, and produced with the necessary functions
E)   The physical appearance of a product C

Question 9

Clive is an engineer involved in the product development of a new plastic laminate that would be sold to manufacturers of kitchen counter tops. Currently, Clive and his colleagues are considering the potential for profitability of the new product. They are likely in the ____ phase of the new product development process.

Accepted Answer

A)   idea generation
B)   market testing
C)   business analysis
D)   concept testing
E)   compatibility research

Question 10

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?

Accepted Answer

A)   Idea generation
B)   Business analysis
C)   Commercialization
D)   Test marketing
E)   Screening

Question 11

All of the following are major steps in developing new products except

Accepted Answer

A)   test marketing.
B)   evaluation of competitors' efforts.
C)   screening.
D)   business analysis.
E)   idea generation. B

Question 12

What exactly is analyzed during the business analysis phase of new-product development?

Accepted Answer

During the business analysis stage, a pr...

Question 13

Discuss the advantages and problems associated with test marketing.

Accepted Answer

Test marketing provides several benefits...

Question 14

Positioning to avoid competition may be best when the product's performance characteristics do not differ significantly from competing brands.

Accepted Answer

A) True 
 B)False

Question 15

Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Accepted Answer

A)   performing marketing research
B)   keeping tabs on the actions of competitors
C)   not introducing new products
D)   generating new product ideas
E)   addressing customers' concerns about products

Question 16

A run-out policy of product deletion

Accepted Answer

A)   lets the product decline without changing the product strategy.
B)   is an immediate-drop decision.
C)   exploits any strengths left in the product.
D)   raises the price of the product continually to secure as much profit as possible before the product is priced out of the market.
E)   occurs when production cannot keep pace with demand because of material shortages.

Question 17

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

Accepted Answer

A)   a modification should make the product more consistent with customers' desires.
B)   competing companies should not be aware of planned product modifications.
C)   a modification should change customers' desires to provide greater satisfaction.
D)   management must perceive the modification as a reasonable and necessary action.
E)   production costs and materials needed should be limited.

Question 18

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Accepted Answer

A) True 
 B)False

Question 19

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed that phase that is best able to measure the product failure concern?

Accepted Answer

A)   Yes, the best phase is the idea screening phase.
B)   Yes, the best phase is the concept testing phase.
C)   No, the best phase is the business analysis phase.
D)   Yes, the best phase is the test marketing phase.
E)   No, the best phase is the test marketing phase.

Question 20

Many of the so-called new products that are launched each year are in fact line extensions.

Accepted Answer

A) True 
 B)False

Exam 12: Developing and Managing Products

Why and how might an organization delete existing products?

Correct Answer
verified
Product deletion is the process of elimi...
View Answer

Marketers have little influence over shaping consumers' concepts or perceptions.

Correct Answer
verified

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of

Correct Answer
verified

The major drawback to using aesthetic modifications is

Correct Answer
verified
B

When Tyler was visiting family in Ohio, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?

Correct Answer
verified

Three major ways in which marketers engage in product differentiation are

Correct Answer
verified

Identify and describe the three major ways to modify existing products, and give an example of each.

Correct Answer
verified
There are three major ways to modify pro...
View Answer

Which of the following is the best definition of product features?

Correct Answer
verified
C

Correct Answer
verified

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?

Correct Answer
verified

All of the following are major steps in developing new products except

Correct Answer
verified
B

What exactly is analyzed during the business analysis phase of new-product development?

Correct Answer
verified
During the business analysis stage, a pr...
View Answer

Discuss the advantages and problems associated with test marketing.

Correct Answer
verified
Test marketing provides several benefits...
View Answer

Positioning to avoid competition may be best when the product's performance characteristics do not differ significantly from competing brands.

Correct Answer
verified

Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Correct Answer
verified

A run-out policy of product deletion

Correct Answer
verified

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

Correct Answer
verified

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Correct Answer
verified

Correct Answer
verified

Many of the so-called new products that are launched each year are in fact line extensions.

Correct Answer
verified

Exam 12: Developing and Managing Products

Why and how might an organization delete existing products?

Correct AnswerverifiedProduct deletion is the process of elimi...View AnswerShow Answer

Marketers have little influence over shaping consumers' concepts or perceptions.

Correct AnswerverifiedShow Answer

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of

Correct AnswerverifiedShow Answer

The major drawback to using aesthetic modifications is

Correct AnswerverifiedB

When Tyler was visiting family in Ohio, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?

Correct AnswerverifiedShow Answer

Three major ways in which marketers engage in product differentiation are

Correct AnswerverifiedShow Answer

Identify and describe the three major ways to modify existing products, and give an example of each.

Correct AnswerverifiedThere are three major ways to modify pro...View AnswerShow Answer

Which of the following is the best definition of product features?

Correct AnswerverifiedC

Correct AnswerverifiedShow Answer

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?

Correct AnswerverifiedShow Answer

All of the following are major steps in developing new products except

Correct AnswerverifiedB

What exactly is analyzed during the business analysis phase of new-product development?

Correct AnswerverifiedDuring the business analysis stage, a pr...View AnswerShow Answer

Discuss the advantages and problems associated with test marketing.

Correct AnswerverifiedTest marketing provides several benefits...View AnswerShow Answer

Positioning to avoid competition may be best when the product's performance characteristics do not differ significantly from competing brands.

Correct AnswerverifiedShow Answer

Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Correct AnswerverifiedShow Answer

A run-out policy of product deletion

Correct AnswerverifiedShow Answer

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

Correct AnswerverifiedShow Answer

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Many of the so-called new products that are launched each year are in fact line extensions.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Product deletion is the process of elimi...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
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There are three major ways to modify pro...
View Answer

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C

Correct Answer
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Correct Answer
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Correct Answer
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B

Correct Answer
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During the business analysis stage, a pr...
View Answer

Correct Answer
verified
Test marketing provides several benefits...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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