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Failure to anticipate the technical difficulties related to developing or producing a product can sink a new venture.

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Researchers believe that design methodology provides _____ learning mechanisms important for converting ideas into form.


A) specific
B) organizational
C) vague
D) a framework of

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Which of the following is not critical to a product's success?


A) timing
B) marketing approach
C) objectivity
D) size

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Hiring and promotions on the basis of nepotism rather than qualification are associated with


A) human resource problems.
B) the concept of a team approach.
C) unclear business definition.
D) poor management.

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Explain three major reasons why new ventures fail.

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The first reason new ventures often fail...

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Managerial problems include


A) venture capital relationship problems.
B) unclear business definition.
C) concept of a team approach.
D) assuming debt too early.

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Sales growth is a critical factor in the _____ phase.


A) prestart-up
B) poststart-up
C) start-up
D) evaluations

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Mistakes and failures along the way are to be seen as poor planning and actually hinder the design methodology.

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Financial considerations play a major role in


A) lifestyle ventures.
B) small profitable ventures.
C) high-growth ventures.
D) corporate debentures.

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The learn stage of the build-measure-learn feedback loop is a process in which one learns by trying out an initial idea and then measuring it to validate the effect.

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It is reported that more than 400,000 new firms have emerged in the United States every year since 2010.

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The maverick entrepreneur who avoids reaching out and finding help is a myth of the past.

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The comprehensive feasibility analysis approach is closely related to the preparation of a thorough business plan.

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A great abundance of reliable data is available concerning the start-up, performance, and failure of new ventures.

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Independence, autonomy, and _____ are the major driving forces behind lifestyle ventures.


A) marketing
B) capitalists
C) control
D) people

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A common pitfall in selecting a new venture is


A) poor financial understanding.
B) proper objective evaluation.
C) real insight into the market.
D) having a good idea.

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A solid analysis is


A) a critical task in starting a new business.
B) of no importance.
C) no way to discover flaws in a new-venture idea.
D) not a critical task in starting a new business.

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Solid analysis and evaluation of the feasibility of the product/service idea are critical tasks in starting a new business.

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Many entrepreneurs of new ventures lack


A) knowledge of their product.
B) a unique angle for the venture.
C) drive.
D) the willingness to put in long hours.

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Which of the following pitfalls is described by the statement, "Engineers and technically trained people are particularly prone to falling in love with an idea for a product or service"?


A) inadequate understanding of technical requirements
B) lack of venture uniqueness
C) no real insight into the market
D) lack of objective evaluation

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