Question 1

Sydney's Emporium has 59 stores in the United States and wants to expand globally. Sydney's wants to achieve the highest possible returns, and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores. The best global entry strategy for Sydney's is most likely

Accepted Answer

A)   exporting.
B)   a strategic alliance.
C)   a joint venture.
D)   direct investment.
E)   franchising.

Question 2

All of the following are included in Hofstede's cultural dimensions except

Accepted Answer

A)   power distance.
B)   certainty assurance.
C)   masculinity.
D)   individualism.
E)   time orientation.

Question 3

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Accepted Answer

A) True 
 B)False

Question 4

Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make ________ complicated.

Accepted Answer

A)   purchasing power parity
B)   segmentation, targeting, and positioning
C)   trading bloc coordination
D)   exchange control planning
E)   reducing trade surpluses

Question 5

Global expansion often begins with

Accepted Answer

A)   franchising.
B)   exporting of goods.
C)   joint ventures.
D)   direct investment.
E)   strategic alliances.

Question 6

The Big Mac Index is a novel measure of

Accepted Answer

A)   GDP.
B)   purchasing power parity.
C)   per capita GNI.
D)   economic growth.
E)   international trade surplus.

Question 7

The most important consideration when a firm chooses a global product strategy should be

Accepted Answer

A)   opportunities for countertrade.
B)   the effectiveness of the marketing team.
C)   the needs of the target market.
D)   the overall cost of the strategy.
E)   WTO regulations.

Question 8

Global pricing strategies should strive to be consistent with

Accepted Answer

A)   offshore distribution facilities.
B)   the cost of materials.
C)   positioning strategies.
D)   domestic pricing.
E)   trade surplus guidelines.

Question 9

Increasing liberalization in the Chinese economy has prompted a large improvement in the country's Global Retail Development Index (GRDI).

Accepted Answer

A) True 
 B)False

Question 10

GDP is defined as

Accepted Answer

A)   the value of a country's exports minus its imports.
B)   the difference between two country's exchange rates.
C)   the market value of goods and services produced in a country in a year.
D)   national income minus national taxes.
E)   the gross purchasing power of domestic goods and services plus international income.

Question 11

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Accepted Answer

The elements of a country's infrastructu...

Question 12

Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with

Accepted Answer

A)   opening a franchise.
B)   exporting her products.
C)   forming a strategic alliance with another company.
D)   entering a joint venture with a local firm.
E)   making a direct investment in another country.

Question 13

China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.

Accepted Answer

A)   communication
B)   product
C)   cultural
D)   distribution
E)   pricing

Question 14

Which of the following are the two components of a global marketing strategy?

Accepted Answer

A)   understanding foreign currency fluctuations and developing products that can be priced accordingly
B)   determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage
C)   understanding the supply chain and distribution networks in foreign markets
D)   developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers
E)   adapting to foreign regulations and targeting as many people as possible

Question 15

It seems that you cannot pick up a newspaper without reading about globalization. What fundamental changes are contributing to the growth of global markets?

Accepted Answer

Global markets are the result of several...

Question 16

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Accepted Answer

Glocalization refers to the use of a sta...

Question 17

Once a firm has done an analysis of the most viable markets for its products, then it must next

Accepted Answer

A)   determine the competition and develop strategies to overcome it.
B)   conduct an internal assessment of its capabilities.
C)   conduct an external analysis of the target market's economy, culture, and regulatory barriers.
D)   develop a product to meet the needs of those markets.
E)   achieve success with the product in its home market.

Question 18

When a firm pools its resources with that of a local firm to enter a new market, they create a(n)

Accepted Answer

A)   franchise.
B)   export promotion.
C)   joint venture.
D)   direct investment.
E)   strategic alliance.

Question 19

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

Accepted Answer

A)   keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently.
B)   avoid the use of the brand name in advertising and focus on features and benefits.
C)   translate advertising copy for the entire ad except for the brand name.
D)   develop brand names that have no preexisting meaning in any known language.
E)   adhere to the UN Convention on Naming Rights.

Question 20

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Graham cautioned against doing this, most likely because

Accepted Answer

A)   differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
B)   copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
C)   he had not applied for or received international certification that was required for working outside the United States.
D)   he was unfamiliar with the code of ethics for advertising in other countries.
E)   he did not have the budget for a global rollout.

Exam 8: Global Marketing

Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make ________ complicated.

Correct Answer
verified

Once a firm has done an analysis of the most viable markets for its products, then it must next

Correct Answer
verified

Increasing liberalization in the Chinese economy has prompted a large improvement in the country's Global Retail Development Index (GRDI).

Correct Answer
verified

Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with

Correct Answer
verified

Global pricing strategies should strive to be consistent with

Correct Answer
verified

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Graham cautioned against doing this, most likely because

Correct Answer
verified

All of the following are included in Hofstede's cultural dimensions except

Correct Answer
verified

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Which of the following are the two components of a global marketing strategy?

Correct Answer
verified

Correct Answer
verified

The Big Mac Index is a novel measure of

Correct Answer
verified

GDP is defined as

Correct Answer
verified

China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.

Correct Answer
verified

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

Correct Answer
verified

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Correct Answer
verified
The elements of a country's infrastructu...
View Answer

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Correct Answer
verified

When a firm pools its resources with that of a local firm to enter a new market, they create a(n)

Correct Answer
verified

Global expansion often begins with

Correct Answer
verified

The most important consideration when a firm chooses a global product strategy should be

Correct Answer
verified

It seems that you cannot pick up a newspaper without reading about globalization. What fundamental changes are contributing to the growth of global markets?

Correct Answer
verified
Global markets are the result of several...
View Answer

Exam 8: Global Marketing

Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make ________ complicated.

Correct AnswerverifiedShow Answer

Once a firm has done an analysis of the most viable markets for its products, then it must next

Correct AnswerverifiedShow Answer

Increasing liberalization in the Chinese economy has prompted a large improvement in the country's Global Retail Development Index (GRDI).

Correct AnswerverifiedShow Answer

Mary wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with

Correct AnswerverifiedShow Answer

Global pricing strategies should strive to be consistent with

Correct AnswerverifiedShow Answer

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Graham cautioned against doing this, most likely because

Correct AnswerverifiedShow Answer

All of the following are included in Hofstede's cultural dimensions except

Correct AnswerverifiedShow Answer

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct AnswerverifiedGlocalization refers to the use of a sta...View AnswerShow Answer

Which of the following are the two components of a global marketing strategy?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Big Mac Index is a novel measure of

Correct AnswerverifiedShow Answer

GDP is defined as

Correct AnswerverifiedShow Answer

China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.

Correct AnswerverifiedShow Answer

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

Correct AnswerverifiedShow Answer

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Correct AnswerverifiedThe elements of a country's infrastructu...View AnswerShow Answer

India is one of the fastest-growing markets and has one of the youngest populations in the world.

Correct AnswerverifiedShow Answer

When a firm pools its resources with that of a local firm to enter a new market, they create a(n)

Correct AnswerverifiedShow Answer

Global expansion often begins with

Correct AnswerverifiedShow Answer

The most important consideration when a firm chooses a global product strategy should be

Correct AnswerverifiedShow Answer

It seems that you cannot pick up a newspaper without reading about globalization. What fundamental changes are contributing to the growth of global markets?

Correct AnswerverifiedGlobal markets are the result of several...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The elements of a country's infrastructu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Global markets are the result of several...
View Answer