Question 1

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Accepted Answer

A) True 
 B)False

Question 2

________ is also known as unsolicited bulk email.

Accepted Answer

The answer of ________ is also known as unsolicited bulk...

Question 3

A sales message should always downplay the importance of price.

Accepted Answer

A) True 
 B)False

Question 4

________ is a mobile app that helps companies monitor social media conversations in real time.

Accepted Answer

The answer of ________ is a mobile app that helps...

Question 5

What is mobile commerce referred to?

Accepted Answer

A)   M-commerce
B)   E-commerce
C)   Technology marketing
D)   Social media marketing

Question 6

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Accepted Answer

A)   At $50,000 the Savannah Gold is more expensive than any other truck in its class.
B)   If you have to ask the price, the Savannah Gold is not for you.
C)   While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features!
D)   The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 1-800-333-544 to find out more about this.

Question 7

In marketing, ________ are enthusiastic fans of your company and its products.

Accepted Answer

champions ...

Question 8

Most persuasive messages use a combination of emotional and logical appeals.

Accepted Answer

A) True 
 B)False

Question 9

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Accepted Answer

A) True 
 B)False

Question 10

The four-step plan for writing persuasive messages is called the ________ plan.

Accepted Answer

AIDA (atte...

Question 11

Using an induction to create logical appeal in a persuasive message involves ________.

Accepted Answer

A)   working from a generalization to a specific conclusion
B)   working from specific evidence to a general conclusion
C)   presenting a specific problem and offering a solution
D)   reasoning from specific evidence to specific evidence

Question 12

Which of the following is TRUE of persuasive requests for action?

Accepted Answer

A)   They should always use the direct approach.
B)   They must begin with a request for some specific action.
C)   The suggested course of action in these messages should be as easy to follow as possible.
D)   They should avoid specifying the action required; leave the decision to the audience.

Question 13

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Accepted Answer

A)   A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B)   If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
C)   Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
D)   Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.

Question 14

A product's selling points ________.

Accepted Answer

A)   refer to the specific locations at which the product is sold
B)   are the particular advantages that purchasers can realize from the product
C)   focus on what the user experiences or gains
D)   are its most attractive features

Question 15

Marketing and sales messages may require clearance from company lawyers before being sent.

Accepted Answer

A) True 
 B)False

Exam 9: Writing Persuasive Messages

A product's selling points ________.

Correct Answer
verified

Using an induction to create logical appeal in a persuasive message involves ________.

Correct Answer
verified

What is mobile commerce referred to?

Correct Answer
verified

________ is a mobile app that helps companies monitor social media conversations in real time.

Correct Answer
verified

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Correct Answer
verified

Marketing and sales messages may require clearance from company lawyers before being sent.

Correct Answer
verified

A sales message should always downplay the importance of price.

Correct Answer
verified

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Correct Answer
verified

The four-step plan for writing persuasive messages is called the ________ plan.

Correct Answer
verified
AIDA (atte...
View Answer

Most persuasive messages use a combination of emotional and logical appeals.

Correct Answer
verified

________ is also known as unsolicited bulk email.

Correct Answer
verified

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Correct Answer
verified

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Correct Answer
verified

In marketing, ________ are enthusiastic fans of your company and its products.

Correct Answer
verified
champions ...
View Answer

Which of the following is TRUE of persuasive requests for action?

Correct Answer
verified

Exam 9: Writing Persuasive Messages

A product's selling points ________.

Correct AnswerverifiedShow Answer

Using an induction to create logical appeal in a persuasive message involves ________.

Correct AnswerverifiedShow Answer

What is mobile commerce referred to?

Correct AnswerverifiedShow Answer

________ is a mobile app that helps companies monitor social media conversations in real time.

Correct AnswerverifiedShow Answer

When making a persuasive claim, the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Correct AnswerverifiedShow Answer

Marketing and sales messages may require clearance from company lawyers before being sent.

Correct AnswerverifiedShow Answer

A sales message should always downplay the importance of price.

Correct AnswerverifiedShow Answer

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

Correct AnswerverifiedShow Answer

The four-step plan for writing persuasive messages is called the ________ plan.

Correct AnswerverifiedAIDA (atte...View AnswerShow Answer

Most persuasive messages use a combination of emotional and logical appeals.

Correct AnswerverifiedShow Answer

________ is also known as unsolicited bulk email.

Correct AnswerverifiedShow Answer

According to the Office of Customer Affairs, failing to include important information in marketing and sales messages is considered deceptive.

Correct AnswerverifiedShow Answer

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Correct AnswerverifiedShow Answer

In marketing, ________ are enthusiastic fans of your company and its products.

Correct Answerverifiedchampions ...View AnswerShow Answer

Which of the following is TRUE of persuasive requests for action?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
AIDA (atte...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
champions ...
View Answer

Correct Answer
verified