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Exam 13: Promotion and Pricing Strategies

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Question 1

Multiple Choice

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Sales promotion consists of all of the following except _________________________.

A) coupons
B) product samples
C) advertising
D) rebates

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Question 2

Multiple Choice

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________ is the sum of total variable costs and total fixed costs.

A) Breakeven
B) Total costs
C) Total revenue
D) Cost-based pricing

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Question 3

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A breakeven point in pricing will cover all fixed costs and some variable costs.

The Green Thumb Lawn Service mails postcards in September offering fall and winter clean-up specials. This is an example of __________________________________.

Displays or demonstrations that promote products when and where consumers buy them, such as in retail stores, are considered _________________________________.

Local advertising is currently dominated by ___________________________.

When you call a toll-free number to get information on a product, you are participating in _____________________________.

The skimming pricing strategy is usually used during the decline stage of the product life cycle.

Advertising, sales promotion, direct marketing, and public relations are all types of ____________________.

Reminder-oriented advertising is often used during the ___________ stage(s) of the product life cycle to maintain awareness of the importance and usefulness of the product, concept, or institution.

What type of activity might involve hiring someone to wear a sandwich board with an advertisement for a particular product?

One of Canada's leading types of advertising media is _______________________.

Research shows that consumer perception of quality is closely related to an item's price.

When Tylenol mentions in its advertising that it doesn't upset the stomach like aspirin, what type of advertising is it using?

Consumers associate odd prices with products that cost less or are on sale.

Procter & Gamble's online forum, Capessa, and the Tremor campaign, which relies on influential teenagers to generate interest for its products, are examples of _______________.

Exclusiveness is often obtained through a _________ pricing strategy.

A ________ strategy is used to generate consumer demand.

The _________ strategy attempts to promote a product by generating consumer demand for it primarily through advertising and sales promotion appeals.

A pricing strategy that sets prices low in order to penetrate the market is called a __________ strategy.