A) It has 78.5% of the video sharing market share.
B) It integrates easily with other social media platforms
C) It provides ways for users to monetize their videos.
D) It promotes high definition video.
E) It has higher organic search rankings.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Focusing on solid content is key to monetizing videos.
B) Vimeo and YouTube offer ways to monetize videos.
C) To successfully monetize videos it is important to promote the channel on other websites.
D) Updating videos frequently is one way to generate more clicks and ad revenue.
E) Understanding video analytics helps with better creating content for a target audience.
Correct Answer
verified
Essay
Correct Answer
verified
Multiple Choice
A) YouTube
B) Facebook
C) Twitter
D) Instant message
E) Email
Correct Answer
verified
Multiple Choice
A) A general theme makes it easier to create regular content.
B) Specificity is important with video content sharing.
C) It helps ensure a video will go viral.
D) It is more likely to convince a viewer to watch other videos and to subscribe to a channel.
E) It makes measurement easier.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) They showed the benefits of the product in a creative and entertaining manner.
B) They were a successful form of advertising.
C) Many people need blenders.
D) The company supported its video campaign with traditional advertising.
E) Blendtec invested heavily in the video production
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Because it tells a story.
B) That it is seen as a diversion or quick break.
C) Because viewers are more vested in content when there is a human face attached.
D) It creates community.
E) People don't like to read.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Convincing men to buy Old Spice.
B) Illustrating that the Old Spice brand was not old and out of date.
C) Promoting the videos on other social channels while still reaching YouTube influencers.
D) Positioning the body way as masculine while marketing to women.
E) Creating the video content quickly enough for the social media responses to appear timely.
Correct Answer
verified
Multiple Choice
A) It does not include a strong sales message.
B) It is seen as unaffiliated.
C) User generated content is usually more entertaining.
D) It is better edited and more polished.
E) It generates more video views.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Video sharing websites have proliferated,making it easy to share video.
B) The cost of video equipment has declined.
C) More people have learned to record and edit video
D) Facebook has the biggest share of the video sharing market.
E) It is easier to find someone with video expertise today.
Correct Answer
verified
Multiple Choice
A) Most videos on sharing sites are short.
B) Longer videos take longer to load.
C) People have short attention spans.
D) Shorter videos are more popular.
E) Research shows that 76% of viral videos are under two minutes.
Correct Answer
verified
Multiple Choice
A) Authenticity
B) Professionalism
C) Intimacy
D) Being entertaining
E) Human drama
Correct Answer
verified
Essay
Correct Answer
verified
View Answer
True/False
Correct Answer
verified
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