Question 1

Using marketing jargon in a white paper helps it appear more educational and credible.

Accepted Answer

A) True 
 B)False

Question 2

What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?

Accepted Answer

1.A company's level of experience - The ...

Question 3

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

Accepted Answer

A) True 
 B)False  False

Question 4

How does an e-book differ from a white paper?

Accepted Answer

A)   An e-book is written in a lighter tone.
B)   An e-book is longer than a white paper.
C)   White papers focus on the technical aspects of a product.
D)   E-books require a prominent call to action.
E)   White papers are always distributed in PDF format.

Question 5

White papers typically have at least 10 pages of text,are double spaced,and include sources.

Accepted Answer

A) True 
 B)False

Question 6

An overt goal is one that is not directly mentioned in a white paper or e-book.

Accepted Answer

A) True 
 B)False

Question 7

An article title needs to create some incentive to read the article.

Accepted Answer

A) True 
 B)False

Question 8

White papers are generally intended to

Accepted Answer

A)   Provide post-purchase technical support.
B)   Survey a target audience.
C)   Help consumers before they make a purchase.
D)   Position a brand.
E)   Be shared in order to go viral.

Question 9

An article differs from a blog in what way?

Accepted Answer

A)   There is more keyword research needed for a blog post.
B)   An article is longer and goes into more detail.
C)   Articles have a more prominent sales message.
D)   They are the same,only a blog post is posted only on your own website.
E)   A blog cannot be formatted as a PDF.

Question 10

E-books are considered more prestigious than white papers.

Accepted Answer

A) True 
 B)False

Question 11

What content is important to include in a white paper?

Accepted Answer

A)   All the technical details of a product or technology.
B)   Industry specific acronyms and marketing phrases.
C)   Information on a product's functionality and its benefits.
D)   Visual aids in the form of charts and graphs.
E)   A strong sales message.

Question 12

The primary goal for creating white papers,e-books or articles is to build a company's thought leadership and expertise in an area,ultimately generating sales leads.

Accepted Answer

A) True 
 B)False

Question 13

What is the first step when publishing and distributing an article as part of a marketing strategy?

Accepted Answer

A)   Hire a writer.
B)   Identify a catchy title.
C)   Find industry experts to interview.
D)   Determine what font and layout to use.
E)   Identify the content that will interest the target audience.

Question 14

The primary difference between articles found in directories and those in newspapers and magazines is that

Accepted Answer

A)   Newspapers and magazines pay more for an article.
B)   Newspapers and magazines provide editorial oversight.
C)   A byline is more prominent in a directory article.
D)   Directory articles are better optimized for search engines.
E)   Directory articles carry more prestige and influence.

Question 15

What is an article directory?

Accepted Answer

A)   A website where users submit articles for syndication.
B)   A search engine for articles.
C)   The steps required to prepare and write an article.
D)   An online publication that accepts user-submitted articles.
E)   An important element of a marketing strategy.

Question 16

Identify the 9 steps to writing white papers.

Accepted Answer

1.Assess needs
2.Plan
3.Acquir...

Question 17

Why should a white paper include visual aids,short paragraphs and informative titles?

Accepted Answer

A)   Many readers choose white papers based on how they look.
B)   To ensure it is easy for readers to scan.
C)   Readers like to see text in big blocks.
D)   Because it is usually not printed.
E)   A catchy title can help snare a reader. B

Question 18

The text identifies what mistake that companies make with white paper and e-book marketing?

Accepted Answer

A)   Treating them as a pure marketing platform.
B)   Identifying and explaining all acronyms.
C)   Including too many images and visual aids.
D)   Writing about topics that are not part of their core competency.
E)   Not properly considering their target audience.

Question 19

A white paper is defined as

Accepted Answer

A)   A government publication.
B)   An article that does not pitch a particular product or company.
C)   A technical document that describes how a product solves a particular problem.
D)   An article written for a business audience.
E)   A technical and marketing focused article.

Question 20

A professional white paper typically requires research,writing,editing,and review.

Accepted Answer

A) True 
 B)False  True

Exam 7: Publishing Articles,White Papers and E-Books

Using marketing jargon in a white paper helps it appear more educational and credible.

Correct AnswerverifiedShow Answer

What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?

Correct Answerverified1.A company's level of experience - The ...View AnswerShow Answer

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

Correct AnswerverifiedFalse

How does an e-book differ from a white paper?

Correct AnswerverifiedShow Answer

White papers typically have at least 10 pages of text,are double spaced,and include sources.

Correct AnswerverifiedShow Answer

An overt goal is one that is not directly mentioned in a white paper or e-book.

Correct AnswerverifiedShow Answer

An article title needs to create some incentive to read the article.

Correct AnswerverifiedShow Answer

White papers are generally intended to

Correct AnswerverifiedShow Answer

An article differs from a blog in what way?

Correct AnswerverifiedShow Answer

E-books are considered more prestigious than white papers.

Correct AnswerverifiedShow Answer

What content is important to include in a white paper?

Correct AnswerverifiedShow Answer

The primary goal for creating white papers,e-books or articles is to build a company's thought leadership and expertise in an area,ultimately generating sales leads.

Correct AnswerverifiedShow Answer

What is the first step when publishing and distributing an article as part of a marketing strategy?

Correct AnswerverifiedShow Answer

The primary difference between articles found in directories and those in newspapers and magazines is that

Correct AnswerverifiedShow Answer

What is an article directory?

Correct AnswerverifiedShow Answer

Identify the 9 steps to writing white papers.

Correct Answerverified1.Assess needs2.Plan3.Acquir...View AnswerShow Answer

Why should a white paper include visual aids,short paragraphs and informative titles?

Correct AnswerverifiedB

The text identifies what mistake that companies make with white paper and e-book marketing?

Correct AnswerverifiedShow Answer

A white paper is defined as

Correct AnswerverifiedShow Answer

A professional white paper typically requires research,writing,editing,and review.

Correct AnswerverifiedTrue

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False

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1.Assess needs
2.Plan
3.Acquir...
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B

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True