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Exam 8: Using Marketing Channels to Create Value for Customers

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Question 41

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Does a great channel member always prove to be the best option? Give reasons to support your answer.

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No,a great channel member does not alway...

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Question 42

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____ grants a firm the right to use another firm's manufacturing processes,trade secrets,patents,and trademarks for a certain period of time.

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Question 43

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A dispute among channel members is called _____.

_____ grants an independent operator the right to use a company's business model,techniques,and trademarks for a fee.

_____ are characterized by selling products at a discount to people who pay an annual membership fee to join them.

List and describe the various functions a channel member can perform.

Exclusive distribution channels are set up for the sole purpose of selling high priced products.

A product's supply chain includes transportation companies such as railroads.

Alex is providing special incentives to the employees at a gourmet food shop in hopes that they recommend his company's cheese to customers.Alex is utilizing a(n) _____.

_____ is the practice of selling a large quantity of goods at a price too low to be economically justifiable in another country.

_____ involves selling products at select outlets in specific locations.

_____ are often located on corners that are easy and fast for consumers to get in and out of.

A(n)_____ is a contract that specifies what information is proprietary and how the partner can use the information.

The problem with a pull strategy is that it doesn't focus on the needs of the actual users of products.

The specific avenue a seller uses to make a finished good or service available to you for a purchase is known as the product's _____.

Identify and describe the three basic types of wholesalers.

Today's marketing is about developing _____.

Contracts typically take care of all channel conflicts.

A push strategy's main focus is to sell to _____.

Explain the advantages and disadvantages of storing inventory.