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Exam 3: Service Area Competitor Analysis

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Question 21

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Why is service area competitor analysis an important aspect of environmental analysis?

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Service area competitor analysis is an i...

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Question 22

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Service area competitor analysis begins with assessing service area competitive dynamics.

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Demographic indicators are often better predictors of consumer behavior than psychographic indicators.

If an industry has a large number of suppliers, these suppliers tend to be powerful.

Critical success factor analysis involves the identification of all activities for a service category within a service area for which the organization must achieve a high level of performance if it is to be successful.

Strategic response does NOT include the likely strategic objectives and next strategic moves of competitors.

Misjudging how the industry, industry segments, or service area is defined will lead to poor competitor analysis.

Service area structural analysis provides considerable insight into the attractiveness of an industry and provides a framework for understanding the competitive dynamics (the future viability of an industry).

What is the strategic significance of service area competitor analysis?

One problem in performing competitor analysis is the tendency to be concerned only with the visible activities of competitors.

In addition to defining its service area, a health care organization must analyze in detail relevant and important aspects of the service area including:

Efficiency and low cost are NOT possible bases for achieving competitive advantage.

The service area is considered to be the geographic area surrounding the health care provider, from which it pulls the majority of its customers/patients.

Customer perceptions of the organization's service category are NOT an important determination for a beneficial service area competitor analysis.

Describe the steps in a rational process for service area competitor analysis.

Members of a strategic group primarily compete with each other and do not compete with organizations outside their strategic group - even though there are other competitors outside the group that may offer similar products or services.

Competitive advantage is the means by which the organization seeks to develop cost advantage or to differentiate itself from other organizations.

Which of the following defines the strategic dimension of specialization?

Perhaps the greatest change in the nature of the health care industry in the past decade has been the growing power of the buyers.