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Fast-cycle markets are characterized by "generational products" which start out with a substantial technological advance in the performance of a product category followed by incremental technological advances as new generations of products are introduced.

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The global automobile producing industry has high market commonality and high resource similarity, and are aware, motivated, and have the ability to compete for market share in each segment and country they have entered (Chapter 5 Strategic Focus).

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Which of the following is an example of a strategic action?


A) a "two movies for the price of one" campaign by Blockbuster Video
B) use of product coupons by a local grocer
C) entry into the European market by Home Depot
D) fare increases by Southwest Airlines

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Both ____ and ____ affect the awareness and motivation of a firm to undertake actions and responses.


A) first-mover advantages, corporate size
B) market commonality, resource similarity
C) management capabilities, competitive analysis
D) speed of management decisions, management actions

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The flat-panel television market where prices have come down and competition has become more stable is best characterized as


A) standard-cycle.
B) fast-cycle.
C) slow-cycle.
D) competitive rivalry.

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A firm is likely to respond to an attack by a competitor in all of the following situations EXCEPT


A) the attack is by a price predator.
B) the attack makes the firm's market position less defensible.
C) the attack damages the firm's ability to use its capabilities.
D) the attack improves the competitor's market position.

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According to the Chapter 5 Strategic Focus, the global automobile producing industry has high market commonality but low resource similarity.

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Which of the following statements is FALSE?


A) First movers tend to take higher risks than second and later movers.
B) First movers tend to have significantly higher revenues than second movers.
C) First movers have lower survival rates than second and late movers.
D) First movers tend to have more organizational slack than later movers.

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Walt Disney's focus on ____ is typical of a slow-cycle market.


A) innovation
B) total quality
C) proprietary rights
D) economies of scale

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Large firms are likely to initiate more competitive actions along with more strategic actions during a given period.

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A firm with a reputation as a price predator (an actor that frequently reduces prices to gain or maintain market share) generates few responses to its pricing tactical actions.

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Even if the effects of a competitor's strategic action on the focal firm are significant (e.g., loss of market share), little response is likely from that firm.

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Competitive rivalry is the contest to be the first mover in an international market.

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In the The Chapter 5 Strategic Focus, rivals (Amazon, Oracle, HP and Dell) in the cloud computing market have competitive advantages that are __________________.


A) shielded from imitation
B) partially shielded from imitation
C) sustainable for long periods of time
D) not shielded from imitation

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To be a first mover, the firm must have readily available resources to invest in R&D as well as to rapidly and successfully produce and market a stream of innovative products.

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Extensive market commonality guarantees intense competition in an industry.

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Research suggests that a firm with greater multimarket contact is _______ likely to initiate and attack, and _____ likely to respond aggressively when attacked.


A) more; more
B) less; more
C) less; less
D) more; less

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Define competitors, competitive rivalry, competitive behavior, and competitive dynamics.

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Competitors are firms competing in the s...

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Patent laws and regulatory requirements such as required FDA (Food and Drug Administration) approval to launch new products shield pharmaceutical companies' positions in this slow-cycle market.

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What factors contribute to the likelihood of a response to a competitive action?

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In general, a firm is more likely to res...

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