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In the long run, a representative firm in a monopolistically competitive industry will end up


A) having an elasticity of demand that will be less than it was in the short run.
B) having a larger number of competitors than it will in the short run.
C) producing a level of output at which marginal cost and price are equal.
D) earning a normal profit, but not an economic profit.

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An important similarity between a monopolistically competitive firm and a purely competitive firm is that


A) both face perfectly elastic demand schedules.
B) economic profit tends toward zero for both.
C) both realize productive efficiency.
D) both realize allocative efficiency.

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Long-run equilibrium for a monopolistically competitive firm where economic profits are zero results from


A) rising marginal costs.
B) a perfectly elastic product demand curve.
C) relatively easy entry.
D) product differentiation and development.

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In the long run, monopolistically competitive firms make normal profits because they are forced to operate at the minimum point on their average total cost curve.

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The demand curve faced by a monopolistically competitive firm is more elastic than the monopolist's demand curve.

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If you sum the squares of the market shares of each firm in an industry (as measured by percent of industry sales) , you are calculating the


A) four-firm concentration ratio.
B) Herfindahl index.
C) degree of collusion.
D) Lerner index.

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The demand curve of a monopolistically competitive firm is more elastic than that of a pure monopolist.

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The Herfindahl index is a measure of the degree of product differentiation in an industry.

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Product variety in monopolistic competition comes at the cost of


A) nonprice competition.
B) barriers to entry.
C) diminishing returns.
D) excess capacity.

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A monopolistically competitive firm is producing at a short-run output level where average total cost is $10.00, marginal cost is $5.00, marginal revenue is $6.00, and price is $12.00.In the short run, the firm should


A) decrease the level of output.
B) increase the level of output.
C) make no change in the level of output.
D) increase product price.

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The larger the number of firms in an industry and the less the extent of product differentiation, the greater will be the elasticity of the individual seller's demand curve.

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Excess capacity implies


A) productive inefficiency.
B) allocative inefficiency.
C) productive efficiency.
D) allocative efficiency.

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In long-run equilibrium, a monopolistically competitive producer achieves


A) neither productive efficiency nor allocative efficiency.
B) both productive efficiency and allocative efficiency.
C) productive efficiency but not allocative efficiency.
D) allocative efficiency but not productive efficiency.

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As new firms enter a monopolistically competitive market, the demand curves facing existing firms will tend to shift left.

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The monopolistic competition model assumes that


A) allocative efficiency will be achieved.
B) productive efficiency will be achieved.
C) firms will engage in nonprice competition.
D) firms will realize economic profits in the long run.

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Monopolistic competition means


A) a market situation where competition is based entirely on product differentiation and advertising.
B) a large number of firms producing a standardized or homogeneous product.
C) many firms producing differentiated products.
D) a few firms producing a standardized or homogeneous product.

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(Consider This) The main point of the 1987 Wendy’s commercial depicting a Soviet fashion show was to


A) show Wendy’s product differentiation from its competitors.
B) grow its international customer base.
C) emphasize the efficiency of its production model.
D) highlight the dependability of its reliable and consistent standardized product.

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In the long-run equilibrium of a monopolistically competitive industry,


A) P = minimum ATC.
B) P > minimum ATC.
C) P = MC.
D) P < MC.

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Two industries that have the same four-firm concentration ratio can have significantly different Herfindahl indexes.

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Product differentiation in monopolistic competition involves a trade-off between


A) productive efficiency and allocative efficiency.
B) monopoly power and ease of entry.
C) consumer choice and productive efficiency.
D) short-run profits and long-run efficiency.

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