Question 1

Cross-docking is most closely related to:

Accepted Answer

A)  increasing lead time.
B)  reverse logistics.
C)  intermodal transportation.
D)  efficient supply chain activities.

Question 2

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed, but when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter?

Accepted Answer

A)  buying
B)  sorting
C)  marketing
D)  assorting

Question 3

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

Accepted Answer

A)  indirect channel
B)  marketing channel
C)  strategic channel alliance
D)  direct channel

Question 4

Distinguish between a direct and an indirect channel.

Accepted Answer

The answer of Distinguish between a direct and an indirect...

Question 5

Dual distribution can violate the Competition Act if the:

Accepted Answer

A)  manufacturer uses both a direct and indirect marketing channel.
B)  manufacturer has a corporate marketing system with one channel and an administered system with the other.
C)  manufacturer's behaviour is viewed as lessening competition by eliminating wholesalers or retailers.
D)  price charged for items sold through one channel is different from the price charged for the same item in another channel.

Question 6

The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist in all of the following scenarios, except when:

Accepted Answer

A)  there are so many product variations that a wholesaler could not carry them all in sufficient quantity.
B)  the cost of inventory makes it too expensive to use a wholesaler.
C)  the cost of maintaining inventory is low.
D)  the retailer is large and can buy in large quantities.

Question 7

Dell computer's allows its customers to customize the type of computer based on individual needs as opposed to premanufactured computers available in retail stores. An efficient supply chain may use all of the following characteristics except:

Accepted Answer

A)  inexpensive mode of transportation
B)  economies of scale in its production process
C)  many storage facilities as possible
D)  slower mode of transportation

Question 8

How do companies use electronic data interchange (EDI)and extranets? Which is less expensive to use? Why?

Accepted Answer

The answer of How do companies use electronic data interchange...

Question 9

Which of the following does Callaway Golf NOT market and sell its products through?

Accepted Answer

A)  online store
B)  using athletes as salespeople (i.e., like Tupperware) 
C)  sporting goods retailers
D)  on- and off-course golf retailers

Question 10

Direct Energy selling utilities contracts, door to door is an example of which type of marketing channel?

Accepted Answer

A)  marketing channel
B)  indirect channel
C)  strategic channel alliances
D)  direct channel

Question 11

Breath mints, bottled water, and nail clippers would most likely use which density of distribution?

Accepted Answer

A)  extensive distribution
B)  selective distribution
C)  exclusive distribution
D)  intensive distribution

Question 12

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as providing financing for industrial goods and services is known as a(n) :

Accepted Answer

A)  wholesaler
B)  business distributor
C)  disintermediary
D)  channel captain

Question 13

What is calculated by the margins earned (revenues minus cost) for each channel member and for the channel as a whole?

Accepted Answer

A)  buyer satisfaction
B)  target market coverage
C)  profitability
D)  pre- or post-sale services

Question 14

Which conflict occurs when a franchised Cadillac dealer complains to General Motors that another franchised Cadillac dealer has located too close to its dealership?

Accepted Answer

A)  Vertical
B)  Administer ed
C)  Horizontal
D)  Corporate

Question 15

Walmart is trying to decrease its_________ for products announced at trade shows and available in-store for purchase.

Accepted Answer

A)  lag time
B)  order time
C)  lead time
D)  promised for delivery

Question 16

Dramatic cost savings are possible when efficient transportation and information systems can reduce_________ costs.

Accepted Answer

A)  publicity
B)  inventory
C)  personal selling
D)  advertising

Question 17

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The answer of List and briefly describe the four customer...

Question 18

Facebook, Amazon.ca, Expedia.ca, and Dell.ca are all examples of:

Accepted Answer

A)  Consumer-responsive channels
B)  Internet distribution channels
C)  Virtual marketing channels
D)  Internet marketing channels

Question 19

When Best Buy purchases a new Xbox 360 game to sell, they receive them in bulk quantities of 500. The Best Buy employees then separate them to individual products that consumers will purchase. This is an example of which activity?

Accepted Answer

A)  sorting products
B)  risk taking
C)  buying and selling
D)  financing and grading

Question 20

Coldwater Creek is a mail-order company. Because of its proficiency at filling orders, it has contracts to fill orders received by several e-commerce companies. Coldwater Creek is an example of a:

Accepted Answer

A)  freight jobber.
B)  rack jobber.
C)  freight forwarder.
D)  third-party logistics provider.

Exam 14: Managing Marketing Channels and Supply Chains

Walmart is trying to decrease its_________ for products announced at trade shows and available in-store for purchase.

Correct Answer
verified

How do companies use electronic data interchange (EDI)and extranets? Which is less expensive to use? Why?

Correct Answer
verified

What is calculated by the margins earned (revenues minus cost) for each channel member and for the channel as a whole?

Correct Answer
verified

Dramatic cost savings are possible when efficient transportation and information systems can reduce_________ costs.

Correct Answer
verified

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct Answer
verified

Dual distribution can violate the Competition Act if the:

Correct Answer
verified

Facebook, Amazon.ca, Expedia.ca, and Dell.ca are all examples of:

Correct Answer
verified

Which conflict occurs when a franchised Cadillac dealer complains to General Motors that another franchised Cadillac dealer has located too close to its dealership?

Correct Answer
verified

Correct Answer
verified

Direct Energy selling utilities contracts, door to door is an example of which type of marketing channel?

Correct Answer
verified

Distinguish between a direct and an indirect channel.

Correct Answer
verified

The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist in all of the following scenarios, except when:

Correct Answer
verified

Coldwater Creek is a mail-order company. Because of its proficiency at filling orders, it has contracts to fill orders received by several e-commerce companies. Coldwater Creek is an example of a:

Correct Answer
verified

When Best Buy purchases a new Xbox 360 game to sell, they receive them in bulk quantities of 500. The Best Buy employees then separate them to individual products that consumers will purchase. This is an example of which activity?

Correct Answer
verified

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

Correct Answer
verified

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as providing financing for industrial goods and services is known as a(n) :

Correct Answer
verified

Cross-docking is most closely related to:

Correct Answer
verified

Which of the following does Callaway Golf NOT market and sell its products through?

Correct Answer
verified

Breath mints, bottled water, and nail clippers would most likely use which density of distribution?

Correct Answer
verified

Dell computer's allows its customers to customize the type of computer based on individual needs as opposed to premanufactured computers available in retail stores. An efficient supply chain may use all of the following characteristics except:

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

Walmart is trying to decrease its_________ for products announced at trade shows and available in-store for purchase.

Correct AnswerverifiedShow Answer

How do companies use electronic data interchange (EDI)and extranets? Which is less expensive to use? Why?

Correct AnswerverifiedShow Answer

What is calculated by the margins earned (revenues minus cost) for each channel member and for the channel as a whole?

Correct AnswerverifiedShow Answer

Dramatic cost savings are possible when efficient transportation and information systems can reduce_________ costs.

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedShow Answer

Dual distribution can violate the Competition Act if the:

Correct AnswerverifiedShow Answer

Facebook, Amazon.ca, Expedia.ca, and Dell.ca are all examples of:

Correct AnswerverifiedShow Answer

Which conflict occurs when a franchised Cadillac dealer complains to General Motors that another franchised Cadillac dealer has located too close to its dealership?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Direct Energy selling utilities contracts, door to door is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Distinguish between a direct and an indirect channel.

Correct AnswerverifiedShow Answer

The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist in all of the following scenarios, except when:

Correct AnswerverifiedShow Answer

Coldwater Creek is a mail-order company. Because of its proficiency at filling orders, it has contracts to fill orders received by several e-commerce companies. Coldwater Creek is an example of a:

Correct AnswerverifiedShow Answer

When Best Buy purchases a new Xbox 360 game to sell, they receive them in bulk quantities of 500. The Best Buy employees then separate them to individual products that consumers will purchase. This is an example of which activity?

Correct AnswerverifiedShow Answer

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

Correct AnswerverifiedShow Answer

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as providing financing for industrial goods and services is known as a(n) :

Correct AnswerverifiedShow Answer

Cross-docking is most closely related to:

Correct AnswerverifiedShow Answer

Which of the following does Callaway Golf NOT market and sell its products through?

Correct AnswerverifiedShow Answer

Breath mints, bottled water, and nail clippers would most likely use which density of distribution?

Correct AnswerverifiedShow Answer

Dell computer's allows its customers to customize the type of computer based on individual needs as opposed to premanufactured computers available in retail stores. An efficient supply chain may use all of the following characteristics except:

Correct AnswerverifiedShow Answer

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