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Exam 14: Managing Marketing Channels and Supply Chains

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Question 131

Multiple Choice

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The objective of information and logistics management in a supply chain is to minimize relevant logistics costs and to:

A) deliver maximum customer service.
B) maximize marketing objectives.
C) minimize shareholder's return on investment.
D) minimize employee productivity.

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Question 132

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When a channel member bypasses another member and sells or buys product directly, this is termed:

A) unethical.
B) horizontal conflict.
C) disintermediation.
D) vertical conflict.

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Question 133

Multiple Choice

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Questions of legality regarding tied selling and exclusive dealing would most likely occur in:

TB Figure 1 -The marketing dashboard above (TB Figure 1) shows that in 2006, the highest annual percentage change in sales occurred in the _________channel.

You probably own several pairs of blue jeans. Further, it is likely that you purchased those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the jeans directly from the manufacturer. In fact, most goods are brought to you via a(n) _________, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Producers can find it difficult to use dual distribution because:

Hallmark sells its Hallmark greeting cards through Hallmark stores and select department stores, and its Ambassador brand of cards through discount and drugstore chains, thus reaching different customers with different brands. Hallmark is using:

All of the following are hauled using the ice road built in Nunavut except:

The Schwan Food Company of Marshall, Alberta, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called a(n) :

UPS Logistics earned more than $1 billion in revenue in a recent year and is one of the fastest growing divisions of UPS. UPS Logistics designs and manages entire transportation and customer service networks for global clients that include Ford Motor Company and National Semiconductor. UPS Logistics:

Kenny works at a warehouse in Edmonton where his job is to organize the flow of mineral ore into the processing warehouse and then ensure the finished product, granite countertops are delivered out to resellers. Kenny is most likely in which department?

Receiving a flyer from Future Shop is an example of which function completed by an intermediary?

Hybrid marketing channels or dual distribution are two terms that mean the same as:

MachineTools.com sells grinders, boring mills, and engine lathes. The website has listed goods from over 700 machinery manufacturers, 2,500 distributors of new equipment, and 650 dealers of used inventory for sale at the website. MachineTools.com relies on a well-established channel of manufacturers, distributors, and machinery dealers to provide the merchandise that is sold through this:

Logistics management is organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to:

TB Figure 1 -The marketing dashboard above (TB Figure 1) suggests

Moving goods over short distances into, within, and out of warehouses and manufacturing plants is called:

In 1997, office vacancy rates from Kansas City to San Jose hovered at or near a 10-year low. Like skilled labour at the time, choice office space was a scarce commodity. A business in Kansas City, Missouri, looking to rent office space should Have used a _________to help it locate the most suitable space at the best possible rate.

Before consumers see a movie, it is assigned a rating such as G or PG based on its language and content. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

The customer service concept implies firms should: