Exam 7: Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

A) will never be attractive to target marketers
B) is the largest ethnically based market segment
C) is the fastest growing minority group in the United States
D) has been an economically important market segment for almost five decades
E) has skrunk in the last 10 years

Correct Answer

verified

Show Answer

A) requires organizations to look at customers as partners
B) requires organizations to view their customers as adversaries
C) creates clear win- lose situations
D) can be implemented using any form of mass communication channel
E) allows marketers to create consumer wants and needs

Correct Answer

verified

Show Answer

A) gender
B) geographic location
C) psychographics
D) lifestyle
E) age

Correct Answer

verified

Show Answer

A) 80/20 rule
B) Customer equity
C) Brand personality
D) Target market
E) VALS

Correct Answer

verified

Show Answer

A) geodemography
B) positioning
C) income
D) ethnicity
E) geocoding

Correct Answer

verified

Show Answer

A) To succeed,all companies should engage in CRM every time they interact with a customer.
B) Only consumer marketers can benefit from the use of CRM programs.
C) Internet technology is viewed as a barrier to the implementation of CRM programs.
D) CRM programs include any touchpoint that is a point of interface between he customer and a company.
E) The success of a CRM program relies on its use of mass communication channels.

Correct Answer

verified

Show Answer

A) segment profiles
B) trade promotions
C) brand personalities
D) target markets
E) FAB profiles

Correct Answer

verified

Show Answer

Correct Answer

verified

Show Answer