FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Managing Marketing Channels and Supply Chains

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 71

Multiple Choice

Review LaterAdd Note

Review Later

A retailer is

A) an intermediary that sells only to other intermediaries.
B) any intermediary between a manufacturer and industrial markets.
C) an intermediary that sells to other distributors.
D) an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E) an intermediary that sells to consumers.

Correct Answer

verified

Show Answer

Question 72

Multiple Choice

Review LaterAdd Note

Review Later

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) private label distribution

Correct Answer

verified

Show Answer

Question 73

Multiple Choice

Review LaterAdd Note

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a

An administered vertical marketing system is a marketing system

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

What is the first step in choosing the right supply chain?

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition. Box A represents which federal legislation meant to curb them?

Extending credit to customers is an example of a ________ function performed by channel intermediaries.

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources. Which marketing channel system should this company choose?

Risk taking as a transactional function refers to

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé brand name in about 140 markets worldwide.

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups, napkins, and other paper products with the franchise logo. The franchisee can buy the identical utensils from a local supplier for half the price. This requirement would be an example of

The three basic functions intermediaries perform are

A supply chain refers to

A retailer-sponsored cooperative involves

The objective of logistics management in a customer-driven supply chain is to minimize logistics costs while

Franchising refers to

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories, one of which is