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Exam 5: Consumer Markets and Buyer Behavior

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Question 51

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Compare and contrast the four types of buying decision behavior exhibited by consumers.

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Consumers exhibit complex buying behavio...

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Question 52

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Early mainstream adopters accept new ideas after the average person.

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Question 53

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Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________.

________ consumers are the most brand conscious of all the ethnic groups, are extremely brand loyal, and shop frequently.

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

Word-of-mouth influence comes to consumers from family, colleagues, and ________.

Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand?

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?

Independent bloggers are self-made influencers. Traits that make them relevant to marketers include ________.

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

Almost all major purchases result in ________, or discomfort caused by postpurchase conflict.

Why might the Hispanic American market be a viable targeted group for a new marketer of products?

Eduardo usually purchases the same breakfast cereal, the kind he grew up eating. Eduardo exhibits ________.

Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.

________ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

Which of the following consumer buying behaviors is related to conditions of low-consumer involvement and little significant brand difference?

Being able to try a new product is an unimportant stage in the adoption process as the consumer already has a good idea of the product's value.

Early adopters are opinion leaders in their communities. They adopt new ideas early but carefully.

Which of the following statements is true of cultural factors that influence consumer behavior?

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.