FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 12: The Strategy of International Business

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

Firms that pursue a(n) ________ strategy take products first produced for their domestic market and sell them across various markets with only minimal local customization.

A) nationalization
B) transnational
C) global standardization
D) international
E) localization

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Nature Farm Granola is in a highly-competitive market and has decided to focus on sugar-free granola bars. These granola bars will cost more for the consumer, but the company knows there is high demand for this type of product and feels consumers will pay the price. In addition, none of their competitors have produced this product. This is an example of a ________ strategy

A) standardization
B) differentiation
C) target-identification
D) low-cost
E) profitability

Correct Answer

verified

Show Answer

Question 53

Essay

Review LaterAdd Note

Discuss how marketing and sales help a firm create value.

According to Michael Porter, superior profitability goes to a firm that

Describe the different ways in which a firm benefits from global expansion.

One argument for the idea that customer demands for local customization are on the decline worldwide is that

Products such as steel, bulk chemicals, and industrial electronics do not require much differentiation because the taste and preference for these products is similar all around the world. These products are examples of

Strong pressures for cost reductions are a good reason to use a global standardization strategy.

A firm should use a(n) ________ strategy when it simultaneously faces both strong cost pressures and strong pressures for local responsiveness.

Learning effects are more evident in the sales profession than in manual labor jobs.

The liberalization of the world trade and investment environment in recent decades, by facilitating greater international competition, has generally

Firms that pursue an international strategy focus on increasing profitability by reaping the cost reductions that come from economies of scale, learning effects, and location economies.

Rite-Right Pen Corp., based in Florida, has a manufacturing facility in Thailand where local content rules regulate manufacturing processes. These rules show the effects of

Discuss the biggest drawback to the international strategy and explain how Xerox faced this challenge.

Lindsey works at Lincoln Office Furniture Group. She fields calls from people who purchase their ready-to-build products and need assistance during the process. Which primary activity is Lindsey involved with?

The value of Omega's top selling fitness product to an average consumer is $150 and the average unit cost of producing that product is $65. In this scenario, $85 ($150−$65) represents

According to researchers, firms facing strong cost pressures and pressures for local responsiveness should pursue a global standardization strategy.

Denti-Way Systems, a manufacturer of dental appliances, invented and patented a new x-ray machine that radically reduced maintenance and operational issues. Responding to global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Denti-Way were not provided by any other competitor, Denti-Way did not feel any pressure for cost reductions. Which strategy is most likely being pursued by Denti-Way?

An international strategy is unique in that companies are selling a product that serves universal needs, but they do not

A localization strategy focuses on using mass production of product to meet general tastes and preferences.