Question 1

Which of the following is achieved by the statement Did you know you can get home delivery of quality fresh produce every week at a price comparable to your favourite grocery store?

Accepted Answer

A)  builds interest with an expert opinion
B)  motivates action
C)  gains attention by asking a question that focuses on reader benefits
D)  presents an indirect benefit

Question 2

Which of the following will most likely require persuasion within an organization?

Accepted Answer

A)  A supervisor tells her staff that they must work overtime to complete a project by the deadline.
B)  A team leader tells other team members how to upload information to the company website.
C)  An employee proposes a tuition reimbursement program to the company's board of directors.
D)  The CEO invites all employees to a holiday party.

Question 3

James wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements best describes the success rate of direct mail?

Accepted Answer

A)  With the popularity of e-marketing, direct-mail marketing has become obsolete.
B)  Sales letters are generally written by marketing specialists.
C)  E-mail marketing has a more successful response rate than direct-mail letters.
D)  Virtual mail appears to have a greater emotional impact than tangible mail.

Question 5

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Accepted Answer

A) True 
 B)False

Question 6

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, which of the following should you use?

Accepted Answer

A)  the indirect strategy
B)  the direct strategy
C)  an emotional appeal
D)  a passionate appeals

Question 7

Rational appeals are generally appropriate when a product is inexpensive, short-lived, or nonessential.

Accepted Answer

A) True 
 B)False

Question 8

Orhan is writing a persuasive message to potential customers and opens with this sentence: You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Accepted Answer

A)  a description of the problem
B)  a compliment
C)  a reader benefit
D)  a stimulating question

Question 9

The statement Last month our customer support personnel handled an additional 175 calls; that higher call volume increased our customer wait time per call by 13 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Accepted Answer

A) True 
 B)False

Question 10

E-mail marketing is less time-consuming than direct-mail marketing.

Accepted Answer

A) True 
 B)False

Question 11

Once you have adapted your message to the audience, which of the following would be the next step?

Accepted Answer

A)  Write your first draft.
B)  Organize your message.
C)  Collect information for your message.
D)  Analyze the purpose of the message.

Question 12

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following statements about organizational patterns is accurate?

Accepted Answer

A)  When writing a persuasive message, always use the indirect organizational strategy.
B)  If you are asking for something that you know will be approved, use the indirect organizational strategy.
C)  When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern.
D)  When writing persuasive messages, the organizational strategy used is less important.

Question 13

Adam is writing a proposal to the board of directors about adopting new technology for employees. What details should he focus on to best persuade the members to adopt his idea?

Accepted Answer

A)  He should avoid using facts and figures as it may bore or confuse his readers.
B)  He should show how his proposal will increase company revenues.
C)  He should never mention any risks involved because doing so might scare the audience.
D)  He should not sound overly confident.

Question 14

In persuading the owner of your company to allow you to telecommute, which of the following illustrates an indirect benefit to the reader?

Accepted Answer

A)  The time I save commuting would be spent working on company business.
B)  Because I'll be working in my quiet home environment, my productivity will increase.
C)  Because I will not require an on-site office or company equipment, the company will experience a reduction in expenses.
D)  My working from home will help to protect the environment.

Exam 10: Persuasive and Sales Messages

In persuading the owner of your company to allow you to telecommute, which of the following illustrates an indirect benefit to the reader?

Correct Answer
verified

E-mail marketing is less time-consuming than direct-mail marketing.

Correct Answer
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Rational appeals are generally appropriate when a product is inexpensive, short-lived, or nonessential.

Correct Answer
verified

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following statements about organizational patterns is accurate?

Correct Answer
verified

Which of the following will most likely require persuasion within an organization?

Correct Answer
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Orhan is writing a persuasive message to potential customers and opens with this sentence: You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Correct Answer
verified

Which of the following is achieved by the statement Did you know you can get home delivery of quality fresh produce every week at a price comparable to your favourite grocery store?

Correct Answer
verified

The statement Last month our customer support personnel handled an additional 175 calls; that higher call volume increased our customer wait time per call by 13 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Correct Answer
verified

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, which of the following should you use?

Correct Answer
verified

Once you have adapted your message to the audience, which of the following would be the next step?

Correct Answer
verified

Which of the following statements best describes the success rate of direct mail?

Correct Answer
verified

James wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern.

Correct Answer
verified

Adam is writing a proposal to the board of directors about adopting new technology for employees. What details should he focus on to best persuade the members to adopt his idea?

Correct Answer
verified

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Correct Answer
verified

Exam 10: Persuasive and Sales Messages

In persuading the owner of your company to allow you to telecommute, which of the following illustrates an indirect benefit to the reader?

Correct AnswerverifiedShow Answer

E-mail marketing is less time-consuming than direct-mail marketing.

Correct AnswerverifiedShow Answer

Rational appeals are generally appropriate when a product is inexpensive, short-lived, or nonessential.

Correct AnswerverifiedShow Answer

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following statements about organizational patterns is accurate?

Correct AnswerverifiedShow Answer

Which of the following will most likely require persuasion within an organization?

Correct AnswerverifiedShow Answer

Orhan is writing a persuasive message to potential customers and opens with this sentence: You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Correct AnswerverifiedShow Answer

Which of the following is achieved by the statement Did you know you can get home delivery of quality fresh produce every week at a price comparable to your favourite grocery store?

Correct AnswerverifiedShow Answer

The statement Last month our customer support personnel handled an additional 175 calls; that higher call volume increased our customer wait time per call by 13 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Correct AnswerverifiedShow Answer

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, which of the following should you use?

Correct AnswerverifiedShow Answer

Once you have adapted your message to the audience, which of the following would be the next step?

Correct AnswerverifiedShow Answer

Which of the following statements best describes the success rate of direct mail?

Correct AnswerverifiedShow Answer

James wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern.

Correct AnswerverifiedShow Answer

Adam is writing a proposal to the board of directors about adopting new technology for employees. What details should he focus on to best persuade the members to adopt his idea?

Correct AnswerverifiedShow Answer

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Correct AnswerverifiedShow Answer

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