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1. Use social media for professional net...View Answer
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A) Send only content you would want published.
B) Because e-mail is informal, you don't have to write messages using complete sentences.
C) Use "Reply All" every time you respond to an e-mail message to ensure that everyone sees your reply.
D) Once an e-mail message is deleted, it's gone forever.
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A) You should insert your responses to parts of the incoming message, and include only those parts of the incoming message to which you are responding.
B) You should place your reply at the bottom, after the original message.
C) You should delete the original message altogether before adding your reply.
D) You should write your reply using all lowercase letters.
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A) Blogs that provide information to the press and the public are written only by top managers.
B) Many companies now use blogs for connecting with their customers and to generate buzz that they hope will go viral on the Internet.
C) Blogs can replace other communication channels in a PR crisis or an emergency.
D) Blogs are usually used internally and are seldom used to provide company information to the press and the public.
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A) letters
B) memos
C) e-mail messages
D) text messages
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A) Help!
B) Free Quote for our clients
C) Attend Our Sales Meeting on January 30
D) Meeting in March
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A) Twitter, podcasts, and wikis are part of the new user-centred virtual environment called Web 2.0.
B) Consumers today remain passive and must rely on what is posted online for them.
C) The Internet has gatekeepers who filter all online content, as is done with traditional print and visual media.
D) Because everything posted online is fact checked, no dangers exist for companies.
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A) Please do not hesitate to call if you have any questions.
B) Please let me know at your earliest convenience.
C) Please send your time sheet to me by August 31 so that we can process your paycheque.
D) Please let me know if I can be of further assistance.
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A) Alonzo should scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B) Alonzo should use only one hard-sell tactic to get the word out about his company's products.
C) Alonzo should realize that blogs are useful for getting feedback only from customers, not industry experts.
D) Alonzo should reserve blogs only for marketing efforts.
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A) They are completely private.
B) They capitalize on crowdsourcing and eliminate version confusion.
C) They make workflow somewhat less confusing.
D) They ensure that only one person at a time can work on a document.
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A) e-mail
B) blog
C) podcast
D) instant messaging
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A) Because text messaging is so informal, messages sent or received cannot create legal liability for a company.
B) Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
C) Some organizations have developed e-policies, offer formal training, and use technology tools to monitor messages.
D) Spam is a concern only with e-mail, not with instant messaging.
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A) He should send only content he would want published.
B) He should write a subject line that will grab his reader's attention, even if it's not related to the message.
C) He should use emoticons, such as happy faces, to express feelings in his e-mail message.
D) He should pay one of his colleagues to write the message for him.
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A) You should use first names only in opening greetings.
B) Because your name will appear in your e-mail address, you don't have to type it at the bottom of your message.
C) You should always include a complimentary closing such as Sincerely.
D) You should make your e-mail messages easier to read and comprehend by using bulleted and numbered lists and headings.
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A) storing embarrassing or potentially illegal personal information on your office computer
B) tweeting about how much you dislike your job
C) forwarding sexually explicit jokes to your coworkers
D) minimizing the use of personal e-mail, and IM at work even if the company allows it.
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