Question 1

According to Forrester Research,which of the following is a characteristic of creators?

Accepted Answer

A)  Creating own media outlets,such as blogs,podcasts,videos,and wikis
B)  Updating Twitter feeds or status updates on social networking sites
C)  Commenting on blogs or post ratings and reviews
D)  Collecting and organizing content generated by critics
E)  Moderating online content

Question 2

Since intellectual property is protected by patents and copyrights,there are no losses related to intellectual property theft.

Accepted Answer

A) True 
 B)False

Question 3

What of the following statements is true of both conventional marketing and digital marketing?

Accepted Answer

A)  Both make customer communications faster.
B)  Both make customer communications interactive.
C)  Both help companies reach new target markets easily.
D)  Both have to achieve the right marketing mix.
E)  Both offer unlimited items for customer needs.

Question 4

According to the social technographics of Forrester Research,which of the following groups of Internet users is most likely to comment on blogs?

Accepted Answer

A)  Critics
B)  Conversationalists
C)  Collectors
D)  Joiners
E)  Inactives

Question 5

_____ is a photo sharing bulletin board site that combines photo sharing with elements of bookmarking and social networking.

Accepted Answer

A)  Pinterest
B)  Final Cut Pro
C)  Flickr
D)  Wikipedia
E)  MySpace

Question 6

E-business differs from traditional business in that:

Accepted Answer

A)  the latter caters to business-to-business deals which do not include direct selling.
B)  the former carries out the goals of business through the use of the Internet.
C)  the former permits guerilla marketing.
D)  the latter uses the pull strategy.
E)  the latter uses the push strategy.

Question 7

The European Union passed a law that requires companies to:

Accepted Answer

A)  customize services for consumers.
B)  store cookies in consumers' computers.
C)  allow consumers to opt for credit card payments.
D)  get users' consent before using cookies to track their information.
E)  track and monitor the contents of consumers' online purchases.

Question 8

_____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.

Accepted Answer

A)  Google Wallet
B)  Square Cash
C)  Bitcoin
D)  Speedy cash
E)  Zynga coin

Question 9

Jerome is not very fond of posting original content or reviews and ratings on websites but spends some time posting updates on social networking sites like Twitter and Facebook.He puts up statuses at least once in a week.Jerome is most likely to fall under the category of _____,according to the social technographics of Forrester Research.

Accepted Answer

A)  inactives
B)  creators
C)  joiners
D)  critics
E)  conversationalists

Question 10

Which of the following statements is true of wikis?

Accepted Answer

A)  They do little to give companies an idea about what consumers feel about them.
B)  They are being used by some companies as internal tools for teams working on projects that require a great deal of documentation.
C)  They seldom carry negative information or publicity about businesses,and there is little at stake for businesses if they ignore wikis.
D)  They do not allow users to add or edit information that has already been posted.
E)  They are being used by almost all the Fortune 500 companies.

Question 11

One growing scam used to initiate identity theft fraud is the practice of _____,whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.

Accepted Answer

A)  Firewalling
B)  Phishing
C)  Cloud computing
D)  Scraping
E)  Viral marketing

Question 12

According to the social technographics of Forrester Research,_____ are online users who do not participate in any digital online media.

Accepted Answer

A)  inactives
B)  creators
C)  joiners
D)  critics
E)  conversationalists

Question 13

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Accepted Answer

A)  Online newspapers
B)  Wikis
C)  Social networking sites
D)  Blogs
E)  Virtual realities

Question 14

Due to consumer concerns over privacy,the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.

Accepted Answer

A)  Consumer Financial Protection Bureau
B)  Federal Bureau of Investigation
C)  Federal Trade Commission
D)  U.S.Securities and Exchange Commission
E)  National Cyber Security Division

Question 15

Brian is a songwriter and a musician who regularly records his compositions and uploads them on YouTube.According to the social technographics of Forrester Research,Brian belongs to the category of:

Accepted Answer

A)  inactives.
B)  critics.
C)  joiners.
D)  creators.
E)  conversationalists.

Question 16

Which of the following statements is true of media sharing sites?

Accepted Answer

A)  They are more limited in scope in how companies interact with consumers.
B)  They have minimal popularity which provides no potential for firms to reach a global audience of consumers.
C)  They do not allow firms to post videos or photographs like other sites.
D)  They provide no visual ways through which businesses can share their corporate messages.
E)  They are more limited in scope when it comes to viral marketing.

Question 17

Which of the following is least likely to be a reason for a company to maintain a blog?

Accepted Answer

A)  To answer consumer concerns and questions
B)  To defend corporate reputation
C)  To build enthusiasm for its products
D)  To highlight positive company news and information
E)  To document internal operational flaws

Question 18

Why should critics be a primary component in a company's digital marketing strategy?

Accepted Answer

A)  Because they create their own media outlets
B)  Because they are more involved than creators
C)  Because they spend more time on digital media
D)  Because many online shoppers read reviews to aid their purchasing decisions
E)  Because many online shoppers are incapable of making decisions on their own

Question 19

Which of the following was the first modern social network site?

Accepted Answer

A)  Facebook
B)  Orkut
C)  MySpace
D)  Six Degrees
E)  Friendster

Question 20

According to Forrester Research,which of the following is a characteristic of conversationalists?

Accepted Answer

A)  Creating own media outlets,such as blogs,podcasts,videos,and wikis
B)  Updating Twitter feeds or status updates on social networking sites
C)  Commenting on blogs or post ratings and reviews
D)  Collecting and organizing content generated by critics
E)  Moderating online content

Exam 13: Digital Marketing and Social Networking

Which of the following was the first modern social network site?

Correct Answer
verified

Brian is a songwriter and a musician who regularly records his compositions and uploads them on YouTube.According to the social technographics of Forrester Research,Brian belongs to the category of:

Correct Answer
verified

Due to consumer concerns over privacy,the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.

Correct Answer
verified

One growing scam used to initiate identity theft fraud is the practice of _____,whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.

Correct Answer
verified

Since intellectual property is protected by patents and copyrights,there are no losses related to intellectual property theft.

Correct Answer
verified

What of the following statements is true of both conventional marketing and digital marketing?

Correct Answer
verified

The European Union passed a law that requires companies to:

Correct Answer
verified

E-business differs from traditional business in that:

Correct Answer
verified

Which of the following statements is true of media sharing sites?

Correct Answer
verified

_____ is a photo sharing bulletin board site that combines photo sharing with elements of bookmarking and social networking.

Correct Answer
verified

Which of the following is least likely to be a reason for a company to maintain a blog?

Correct Answer
verified

According to the social technographics of Forrester Research,_____ are online users who do not participate in any digital online media.

Correct Answer
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According to the social technographics of Forrester Research,which of the following groups of Internet users is most likely to comment on blogs?

Correct Answer
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Correct Answer
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_____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.

Correct Answer
verified

According to Forrester Research,which of the following is a characteristic of creators?

Correct Answer
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Which of the following statements is true of wikis?

Correct Answer
verified

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Correct Answer
verified

Why should critics be a primary component in a company's digital marketing strategy?

Correct Answer
verified

According to Forrester Research,which of the following is a characteristic of conversationalists?

Correct Answer
verified

Exam 13: Digital Marketing and Social Networking

Which of the following was the first modern social network site?

Correct AnswerverifiedShow Answer

Brian is a songwriter and a musician who regularly records his compositions and uploads them on YouTube.According to the social technographics of Forrester Research,Brian belongs to the category of:

Correct AnswerverifiedShow Answer

Due to consumer concerns over privacy,the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.

Correct AnswerverifiedShow Answer

One growing scam used to initiate identity theft fraud is the practice of _____,whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.

Correct AnswerverifiedShow Answer

Since intellectual property is protected by patents and copyrights,there are no losses related to intellectual property theft.

Correct AnswerverifiedShow Answer

What of the following statements is true of both conventional marketing and digital marketing?

Correct AnswerverifiedShow Answer

The European Union passed a law that requires companies to:

Correct AnswerverifiedShow Answer

E-business differs from traditional business in that:

Correct AnswerverifiedShow Answer

Which of the following statements is true of media sharing sites?

Correct AnswerverifiedShow Answer

_____ is a photo sharing bulletin board site that combines photo sharing with elements of bookmarking and social networking.

Correct AnswerverifiedShow Answer

Which of the following is least likely to be a reason for a company to maintain a blog?

Correct AnswerverifiedShow Answer

According to the social technographics of Forrester Research,_____ are online users who do not participate in any digital online media.

Correct AnswerverifiedShow Answer

According to the social technographics of Forrester Research,which of the following groups of Internet users is most likely to comment on blogs?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

_____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.

Correct AnswerverifiedShow Answer

According to Forrester Research,which of the following is a characteristic of creators?

Correct AnswerverifiedShow Answer

Which of the following statements is true of wikis?

Correct AnswerverifiedShow Answer

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Correct AnswerverifiedShow Answer

Why should critics be a primary component in a company's digital marketing strategy?

Correct AnswerverifiedShow Answer

According to Forrester Research,which of the following is a characteristic of conversationalists?

Correct AnswerverifiedShow Answer

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