Question 1

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Accepted Answer

Answers will vary but should use the mod...

Question 2

What are the four types of observation? For what is each type best suited?

Accepted Answer

The text outlines four different types o...

Question 3

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Accepted Answer

A) True 
 B)False

Question 4

When interviewing a person,parroting should always be avoided.

Accepted Answer

A) True 
 B)False

Question 5

Describe the parroting technique used in interviewing,including two things that can result from it.

Accepted Answer

Parroting is simply repeating back what ...

Question 6

How does IDEO look at the design-thinking process?

Accepted Answer

A)  It requires a series of successive steps.
B)  It is a circular process with no specific start or end.
C)  It occurs in overlapping phases.
D)  It follows a predictive approach.

Question 7

According to the textbook,what type of observation is used with inner-city cultures?

Accepted Answer

A)  complete observer
B)  observer as a participant
C)  participant as observer
D)  complete participant

Question 8

The best way to discover latent needs is to interview people.

Accepted Answer

A) True 
 B)False

Question 9

Why is it important to support "wild ideas" during brainstorming sessions?

Accepted Answer

A)  It encourages critical analysis.
B)  Wild ideas are easier to think of.
C)  It saves people embarrassment.
D)  Wild ideas can often give rise to creative leaps.

Question 10

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

Accepted Answer

A) True 
 B)False

Question 11

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Accepted Answer

A) True 
 B)False

Question 12

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Accepted Answer

A) True 
 B)False

Question 13

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Accepted Answer

A)  They observed nurses.
B)  They interviewed the key stakeholders.
C)  They reviewed all nurse and patient complaints.
D)  They interviewed patients,nurses,and families of patients.

Question 14

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Accepted Answer

A) True 
 B)False

Question 15

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

Accepted Answer

A)  feasibility
B)  viability
C)  durability
D)  desirability

Question 16

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

Accepted Answer

A)  Terminate the interview; this person will not give you knowledgeable information.
B)  Ask him about the new debit card concept anyway.
C)  Explore why he hates debit cards.
D)  Ask about a similar product,but not the debit card.

Question 17

How are ideas tested in the implementation stage?

Accepted Answer

A)  through detailed,high-cost experiments
B)  through rapid prototyping
C)  by designing the final product
D)  by producing products and having the customer use them

Question 18

What are the three criteria for a successful idea in design thinking?

Accepted Answer

A)  feasibility,market competitiveness,longevity
B)  feasibility,financial benefit,market competitiveness
C)  creativity,feasibility,financial benefit
D)  feasibility,viability,desirability

Question 19

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Accepted Answer

A)  We encourages collaboration.
B)  We is a polite way of asking for help.
C)  We suggests that everyone is expected to provide input.
D)  We means that the speaker does not have the answer.

Question 20

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

Accepted Answer

A)  inspirational
B)  convergent
C)  divergent
D)  guided

Exam 4: Using Design Thinking

What are the four types of observation? For what is each type best suited?

Correct AnswerverifiedThe text outlines four different types o...View AnswerShow Answer

What are the three criteria for a successful idea in design thinking?

Correct AnswerverifiedShow Answer

When interviewing a person,parroting should always be avoided.

Correct AnswerverifiedShow Answer

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Correct AnswerverifiedShow Answer

How does IDEO look at the design-thinking process?

Correct AnswerverifiedShow Answer

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

Correct AnswerverifiedShow Answer

According to the textbook,what type of observation is used with inner-city cultures?

Correct AnswerverifiedShow Answer

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Correct AnswerverifiedShow Answer

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Correct AnswerverifiedShow Answer

The best way to discover latent needs is to interview people.

Correct AnswerverifiedShow Answer

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Correct AnswerverifiedShow Answer

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Correct AnswerverifiedAnswers will vary but should use the mod...View AnswerShow Answer

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Correct AnswerverifiedShow Answer

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

Correct AnswerverifiedShow Answer

Why is it important to support "wild ideas" during brainstorming sessions?

Correct AnswerverifiedShow Answer

How are ideas tested in the implementation stage?

Correct AnswerverifiedShow Answer

Describe the parroting technique used in interviewing,including two things that can result from it.

Correct AnswerverifiedParroting is simply repeating back what ...View AnswerShow Answer

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

Correct AnswerverifiedShow Answer

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

Correct AnswerverifiedShow Answer

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Correct AnswerverifiedShow Answer

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The text outlines four different types o...
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Answers will vary but should use the mod...
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Correct Answer
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Parroting is simply repeating back what ...
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