Question 1

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

Accepted Answer

A)  How assumes that the answer is unknown.
B)  How invites others to participate in the solution.
C)  How implies that there is a solution that only needs to be discovered.
D)  How implies a challenge of doubt.E) A) and C)
F) B) and C)

Question 2

MIT students created the AGNES suit so students could better empathize with older people.

Accepted Answer

A) True 
 B)False

Question 3

Interviews should have open-ended questions.Which of the following is an open-ended question?

Accepted Answer

A)  What concerns would you have in using this product?
B)  Have you used this product in the past?
C)  Are you comfortable with using this product?
D)  Would you purchase this product?E) None of the above
F) All of the above

Question 4

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

Accepted Answer

A) True 
 B)False

Question 5

Desirability in design thinking refers to which of the following concepts?

Accepted Answer

A)  The idea improves upon the competition.
B)  The idea is feasible.
C)  The idea gives people something they need.
D)  The idea is viable.E) C) and D)
F) B) and C)

Question 6

Being a keen observer requires ______.

Accepted Answer

A)  funding
B)  practice
C)  natural skills
D)  willing participantsE) A) and C)
F) All of the above

Question 7

IDEO interviewed rather than observed nurses to determine how they worked.

Accepted Answer

A) True 
 B)False

Question 8

The text defines design thinking as a process used to ______.

Accepted Answer

A)  enhance aesthetics in product design
B)  determine financial risk and cost projections
C)  improve strategic thinking and analytical thinking
D)  solve complex problems and navigate uncertain environmentsE) B) and C)
F) A) and D)

Question 9

What is the "peeling the onion" method of interviewing?

Accepted Answer

A)  Keep asking "why" questions until you understand the core root of the problem.
B)  Ask questions slowly and take your time.
C)  Start with questions you think people will want to answer most.
D)  Ask leading questions to guide the interviewee.E) A) and B)
F) A) and C)

Question 10

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Accepted Answer

A)  How can we create a plane seat for baby boomers?
B)  How can we create better revenues?
C)  How can we create a more comfortable seat for business travelers?
D)  How can we create a seat that looks like it was created between 1946 and 1964?E) None of the above
F) All of the above

Question 11

In the acronym AEIOU,what does A stand for?

Accepted Answer

A)  alternatives
B)  activities
C)  attitude
D)  assessmentE) C) and D)
F) A) and B)

Question 12

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

Accepted Answer

A)  observer as a participant
B)  participant as observer
C)  complete observer
D)  complete participantE) B) and D)
F) B) and C)

Question 13

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Accepted Answer

A)  new knowledge of consumer application
B)  viability of a product
C)  insight into consumer behavior
D)  expanded experienceE) B) and C)
F) B) and D)

Question 14

How does the text define inspiration?

Accepted Answer

A)  the development of a design challenge and deeper understanding of users
B)  the process of generating and developing new ideas
C)  the process of testing assumptions to shape them into viable opportunities
D)  the action of closely monitoring the behavior and activities of customersE) A) and C)
F) All of the above

Question 15

When IDEO assisted Rise Science,they collaborated to ______.

Accepted Answer

A)  figure out people's sleep needs
B)  identify opportunities for change
C)  predict user numbers
D)  analyze personnel changesE) A) and B)
F) A) and C)

Question 16

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Accepted Answer

A) True 
 B)False

Question 17

In the observer-as-participant approach,the observer must maintain a neutral stance.

Accepted Answer

A) True 
 B)False

Question 18

An empathy map is a tool that helps you ______.

Accepted Answer

A)  rate the emotional content of an interview
B)  collate and integrate your interview data to discover new insights
C)  organize your thoughts during the interview
D)  define your assumptions and beliefsE) A) and B)
F) B) and D)

Question 19

Rise Science used IDEO to help develop a sleep training system.

Accepted Answer

A) True 
 B)False

Question 20

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

Accepted Answer

A)  Google
B)  IDEO
C)  Shay Jaffar
D)  PepsiE) B) and C)
F) A) and C)

Exam 4: Using Design Thinking

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

Correct AnswerverifiedShow Answer

The text defines design thinking as a process used to ______.

Correct AnswerverifiedShow Answer

Rise Science used IDEO to help develop a sleep training system.

Correct AnswerverifiedShow Answer

Interviews should have open-ended questions.Which of the following is an open-ended question?

Correct AnswerverifiedShow Answer

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Correct AnswerverifiedShow Answer

When IDEO assisted Rise Science,they collaborated to ______.

Correct AnswerverifiedShow Answer

What is the "peeling the onion" method of interviewing?

Correct AnswerverifiedShow Answer

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Correct AnswerverifiedShow Answer

An empathy map is a tool that helps you ______.

Correct AnswerverifiedShow Answer

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

Correct AnswerverifiedShow Answer

How does the text define inspiration?

Correct AnswerverifiedShow Answer

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Correct AnswerverifiedShow Answer

In the observer-as-participant approach,the observer must maintain a neutral stance.

Correct AnswerverifiedShow Answer

Being a keen observer requires ______.

Correct AnswerverifiedShow Answer

MIT students created the AGNES suit so students could better empathize with older people.

Correct AnswerverifiedShow Answer

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

Correct AnswerverifiedShow Answer

In the acronym AEIOU,what does A stand for?

Correct AnswerverifiedShow Answer

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

Correct AnswerverifiedShow Answer

Desirability in design thinking refers to which of the following concepts?

Correct AnswerverifiedShow Answer

IDEO interviewed rather than observed nurses to determine how they worked.

Correct AnswerverifiedShow Answer

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