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Exam 14: Consumer Decision Making and Diffusion of Innovations

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Question 51

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Diffusion of innovation is the macro process by which the acceptance of an innovation takes place among members of a social system over time.

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Question 52

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Consumers are frequently presented with incomplete information. Identify four strategies that consumers can adopt for coping with missing information.

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• Consumers may delay the decision until...

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Question 53

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Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.

Marge and Steve treat themselves (a small family unit) to a Caribbean cruise for their 25^th wedding anniversary. This is an example of ________.

Needs are created when the actual state of a customer declines.

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."

A firm's marketing activities that attempt to reach, inform, and persuade consumers to buy and use its products are ________.

The ________ component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.

All consumer decision-making situations require the same degree of information search.

Differentiate between the types of gifting and provide an example of each.

Extensive problem solving, limited problem solving, and routinized response behavior are three specific levels of ________.

Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.

Which of the following is NOT one of the ways consumers cope with missing information during the decision-making process?

A product's package, guarantees, mass-media advertising for the product, direct marketing for the product, and the selection of distribution channels to move the product from the manufacturer to the consumer are examples of ________.

The first stage in the consumer decision-making process is ________.

In cases of ________, consumers have experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.

________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing.

Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of ________.

Airplanes, radios, TVs, automobiles, fax machines, PCs, videocassette recorders, and the Internet are all examples of dynamically continuous innovations.

Intrapersonal gifting is a state of mind where the giver and the receiver are the same individual.