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Exam 8: Digital Marketing

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Question 31

Multiple Choice

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When Tide offers tips on how to get tough stains out of clothes,which type of incentive is being used?

A) Financial
B) Convenience
C) Value-added
D) Supportive

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Question 32

Multiple Choice

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Brand spiraling involves using:

A) various online advertising techniques to develop a brand.
B) interactive marketing methods to build Web traffic.
C) traditional media to promote and attract customers to a website.
D) viral and permission marketing coupled with database technologies.

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Question 33

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Digital marketing combines each of the following except:

A customer-centric design seeks to allow individuals to easily locate merchandise on a webpage.

Offline channel integration is important because it aids in attracting and keeping customers.

What is content marketing and what are the keys to its success?

The majority of web traffic begins at a search engine.

Which is paid content in an article about a problem?

Marketing on cell phones and smartphones is which type of marketing?

Printing a brand's web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Two keys to text message mobile advertising include careful timing of the message and using geo-targeting so only consumers close to the retailer or business receive the text.

A company-sponsored blog can provide valuable insights into how customers view the company,its brands,and its products.

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

Branded content should be updated regularly,which according to most experts should be:

Advertising to consumers where they are located through their mobile device is called:

Beyond apprehension about identity theft and fraud with e-commerce,consumers worry that firms will sell personal information that should remain private.

Digital marketing combines the components of e-commerce,internet marketing,and mobile marketing.

Which re-engages individuals who have visited a site but did not make purchases?

Cyberbait includes any type of lure or attraction that brings web customers to visit a brick-and-mortar store.