Question 1

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Accepted Answer

A) True 
 B)False

Question 2

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

Accepted Answer

Competition within a home country affect...

Question 3

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC)  influences. What is the first step in this analysis?

Accepted Answer

A)   redefining the problem without the SRC influence
B)   solving the problem for the optimum business goal situation
C)   isolating the SRC influence in the problem
D)   defining the business problem or goal in home-country cultural traits, habits, or norms
E)   examining the isolated SRC influence to see how it complicates the problem

Question 4

What is an uncontrollable element for an international marketer?

Accepted Answer

A)   firm characteristics
B)   channels-of-distribution
C)   price
D)   research
E)   level of technology

Question 5

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

Accepted Answer

A)   firm characteristics
B)   competitive structure
C)   channels of distribution
D)   price of the product
E)   promotional measures

Question 6

Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

Accepted Answer

A)   pricing policies in the domestic market
B)   research methodologies used by her company
C)   promotional activities required to market the product
D)   level of technology in the targeted market
E)   product distribution channels adopted by his company

Question 7

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Accepted Answer

A)   controllable elements.
B)   uncontrollable elements.
C)   tractable elements.
D)   demographic elements.
E)   cultural elements.

Question 8

Which political action is most likely to favor international marketing?

Accepted Answer

A)   placing trade embargoes on Cuba owing to widespread political instability in the country
B)   the U.S. government placing a trade ban on Libya owing to rampant terrorism
C)   South Africa abolishing apartheid and the U.S. lifting the embargo
D)   tariff hike for imports established by China
E)   the U.S. government coupling human rights issues with foreign trade policy

Question 9

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A)   competitive structure
B)   economic climate
C)   structure of distribution
D)   environmental factors
E)   controllable elements

Question 10

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

Accepted Answer

A) True 
 B)False

Question 11

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

Accepted Answer

A) True 
 B)False

Question 12

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

Accepted Answer

A) True 
 B)False

Question 13

A firm that is involved with the international marketing stage of marketing involvement will

Accepted Answer

A)   have its primary focus of operations and production on servicing domestic market needs.
B)   reduce foreign sales activity.
C)   consider profit expectations from foreign markets as a bonus in addition to regular domestic profits.
D)   plan both marketing and production of goods outside the home market.
E)   consider international marketing only when there is a surplus of goods.

Question 14

In the infrequent foreign marketing stage of international marketing involvement, firms

Accepted Answer

A)   sell products that are a result of planned production in markets in various countries.
B)   no longer make market segmentation decisions on the basis of national borders.
C)   have a global perspective and view the entire world as one market.
D)   have more than half their sales revenues coming from international markets.
E)   have no intention of maintaining continuous market representation in foreign markets.

Exam 1: The Scope and Challenge of International Marketing

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Correct Answer
verified

In the infrequent foreign marketing stage of international marketing involvement, firms

Correct Answer
verified

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Correct Answer
verified

Correct Answer
verified

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct Answer
verified

Which political action is most likely to favor international marketing?

Correct Answer
verified

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

Correct Answer
verified
Competition within a home country affect...
View Answer

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

Correct Answer
verified

What is an uncontrollable element for an international marketer?

Correct Answer
verified

A firm that is involved with the international marketing stage of marketing involvement will

Correct Answer
verified

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

Correct Answer
verified

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

Correct Answer
verified

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Correct Answer
verified

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

Correct Answer
verified

Exam 1: The Scope and Challenge of International Marketing

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Correct AnswerverifiedShow Answer

In the infrequent foreign marketing stage of international marketing involvement, firms

Correct AnswerverifiedShow Answer

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct AnswerverifiedShow Answer

Which political action is most likely to favor international marketing?

Correct AnswerverifiedShow Answer

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

Correct AnswerverifiedCompetition within a home country affect...View AnswerShow Answer

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

Correct AnswerverifiedShow Answer

What is an uncontrollable element for an international marketer?

Correct AnswerverifiedShow Answer

A firm that is involved with the international marketing stage of marketing involvement will

Correct AnswerverifiedShow Answer

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

Correct AnswerverifiedShow Answer

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

Correct AnswerverifiedShow Answer

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Correct AnswerverifiedShow Answer

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Competition within a home country affect...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified