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What are some of the immediate results businesses found from using instant messaging?


A) Quickly identify which employees are at their computers.
B) Easily hold simultaneous IM sessions with multiple people.
C) Resolve questions or problems immediately.
D) All of these.

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Which of the following is not considered an advantage of a content management system?


A) Content management systems store website content.
B) Content management systems increase order entry speed.
C) Content management systems manage website creation.
D) Content management systems allow editing and publication of information.

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B

Which of the following categories represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?


A) C2B
B) C2C
C) B2C
D) All of these

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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?


A) IMing
B) Email
C) Taxonomy
D) Podcasting

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Max and Yvette have been saving for two years to take their six children on a vacation to Disney World. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set the price they are willing to pay for the airline tickets. What form of ebusiness model are Max and Yvette using?


A) CBC
B) B2B
C) C2B
D) C2C

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Which of the following statements is accurate when considering the ebusiness challenge of adhering to taxation rules?


A) All online companies must pay sales tax.
B) Online companies do not have to pay any sales tax.
C) Some online companies have to charge sales tax.
D) Online companies that sell physical products have to pay sales tax and online companies that provide intangible services do not.

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C

Instant messaging converts an audio broadcast to a digital music player.

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Companies use ________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.


A) IMing
B) web browsing
C) email
D) podcasting

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Which of the following represents adwords?


A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

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Which of the following is a challenge facing an ebusiness?


A) Improving information content
B) Increasing convenience
C) Decreasing costs
D) Managing consumer trust

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A search engine is website software that finds other pages based on keyword matching similar to Google.

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What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?


A) Awesome
B) Analytics
C) Applications
D) Adwords

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D

Describe the six ebusiness tools for connecting and communicating.

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As firms began to move online, more MIS ...

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Hannah teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?


A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

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Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

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What is a pure-play business?


A) A business that operates only on the Internet without a physical store.
B) A business that sells products only in a physical store.
C) A business that sells services only in a physical store.
D) All of these.

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Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?


A) Be accessible to communicate in-person
B) Be available to communicate in-person
C) Use customer testimonials that link to your client website
D) All of the choices are correct.

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What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) Adwords

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Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

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As a trainer for Olympia Healthcare, Kelsey is faced with many challenges to properly train her new hires. There are over 15 different locations where Olympia employees work across the Buffalo metro area. Kelsey decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Kelsey primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Kelsey to implement and accomplish all of her training goals?


A) IMing
B) Webinar
C) Blog
D) Email

Correct Answer

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