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Blogs are online journals where people post their thoughts,usually on a narrow topic.

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Which of the following would most likely provide on-the-go product information,instant access to price comparisons and customer reviews,and instant digital coupons?


A) indirect marketing
B) television marketing
C) mobile marketing
D) inbound telephone marketing
E) direct-mail marketing

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Which of the following would a firm most likely use to share video content?


A) corporate intranets
B) social media sites
C) viral blogs
D) media portals
E) digital kiosks

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Which of the following is most likely true about e-mail marketing?


A) It cannot be personalized to meet individual consumers.
B) It is a traditional form of direct marketing.
C) It is restricted to the use of personal computers.
D) It is used by marketers to send highly targeted messages.
E) It is always non-intrusive in nature due to spam filters.

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Identify the major advantages of the following forms of direct marketing: telephone,direct mail,and digital catalogs.

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Telephone marketing provides purchasing ...

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A 30-minute or longer advertising program on television that markets a single product is called a(n) ________.


A) phishing program
B) infomercial
C) podcast
D) catalog
E) spambot

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The Children's Online Privacy Protection Act requires online operators targeting children to ________.


A) educate children about digital technologies
B) post privacy policies on their sites
C) collect and store the personal information of parents of these children
D) collect personal information from children under age 13 for security purposes
E) avoid sending e-mails to the parents of children whom they target

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Which aspect of niche online social networks makes the medium most appealing to marketers?


A) They help marketers target the best undifferentiated market segment.
B) They are used by a majority of Internet users in the U.S. and overseas.
C) They cater to the needs of small communities of like-minded people.
D) They guide organizations on how to set up social media networks.
E) They allow marketers to control the conversations on the network.

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Explain the major benefits of direct and digital marketing for both customers and sellers.

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For buyers,direct and digital marketing ...

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________ might appear anywhere on an Internet user's screen when a user is browsing through an article and are often related to the information being viewed.


A) Viral advertisements
B) Social media sites
C) Online display ads
D) Digital catalogs
E) Printed catalogs

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Social media marketing is a traditional direct marketing tool.

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Internet marketing practices have raised a number of ethical and legal questions.Why is invasion of privacy perhaps the number-one online marketing concern?

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Invasion of privacy is perhaps the tough...

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As the marketing manager at Secure Services,a home security systems company,you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications,have special child lock features,and require the thumb impression of the home-owner(s)for a visitor to be allowed inside the house.The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them.Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?

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(Students' answers may vary.The answer g...

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Which of the following is a direct digital marketing tool?


A) printed catalog
B) direct mail
C) telephone
D) television
E) blog

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Unsolicited and unwanted commercial e-mail is referred to as ________.


A) an infomercial
B) an advertorial
C) viral marketing
D) social media
E) spam

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Which of the following is a primary disadvantage of viral marketing?


A) The costs of viral marketing are generally too high for most companies.
B) The brand associated with the viral message is usually forgotten.
C) Marketers have little control over who receives a viral message.
D) Viral messages are less likely to be viewed than other types of online promotions.
E) Viral messages are blocked by most search engines.

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What are the main forms of direct and digital marketing?

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The main forms of direct and digital mar...

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How has the implementation of the National Do Not Call Registry changed telephone marketing?

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The National Do Not Call Registry was cr...

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Which of the following is a traditional direct marketing tool?


A) catalog
B) e-mail
C) blog
D) online advertisement
E) Web site

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Describe direct-response television (DRTV)marketing.

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Direct-response television (DRTV)marketi...

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