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Exam 6: Focus Groups

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Question 31

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Consider the two statements below with regard to focus group planning. I.When planning for the number of groups to be held,it is generally unwise To hold only one group per city. II.The number of locations selected for a set of focus groups reflects the extent to Which it is believed that geographic differences affect salient attitudes and behaviors. Which,if any,of these statements is (are) true?

A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true

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Question 32

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Your client has never before attended focus groups.List three guidelines that you would discuss with the client to enhance the viewing experience.

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Any three of the following are acceptabl...

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Question 33

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________ online focus groups build the discussion over time because all group participants are not required to be online at the same time.

Which one of the following is NOT an appropriate objective for focus groups?

Think about the screener used to recruit focus group participants.How many (if any) of the following describe a function of the screener? - identify desired respondents - assign respondents to a specific group - identify and eliminate "undesirable" respondents - identify individuals who would be good candidates for future groups

List two circumstances in which geographic diversity becomes relatively less important for focus group planning.

The two statements below refer to the focus group discussion guide. I.The focus group discussion guide presents the questions and topic areas to Be addressed,noting the order of presentation and any required probes. II.Once a moderator drafts the discussion guide,no additions or modifications Are allowed. Which,if any,of these statements is (are) correct?

Consider the two statements below. I.Focus groups are appropriate whenever it is believed that interaction among Respondents is necessary for obtaining depth of insights. II.Focus groups are often a good substitute for more complex quantitative research. Which,if any,of these statements is (are) true?

List the major stages of a focus group and briefly describe what happens during each stage.

The text discusses characteristics of excellent focus group moderators.How many (if any) of the statements below describe these characteristics? - active listeners - inquisitive about "what makes people tick" - at least five years of experience conducting groups - aware of and able to control their own biases