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Exam 9: Information From Respondents: Issues in Data Collection

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Question 1

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People who refuse to be interviewed are likely to be different in important respects from those who agree to participate.For this reason, a high rate of refusal may be a major source of survey error.

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Question 2

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A phenotypic source of refusals refers to

A) the indigenous characteristics of respondents such as age, sex and occupation)
B) characteristics of the data collection procedure questions asked, length of the interview)
C) respondents who refuse to clarify their answers and who seem anxious to end the interview.
D) respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number of
Times when asked.
E) None of the above.

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Question 3

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A researcher should be aware that, when in doubt, a respondent will give too little rather than too much information about past behavior.

___________ are the most costly form of data collection.

The reading and writing skills of the respondents and their motivation to cooperate are two salient considerations in choosing a mode of data collection.

Toward the end of a long interview, the accuracy of responses is likely to decline.

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives.

Respondent's impression of the interviewer impacts interviewer error.

There is consistent evidence that people's willingness to answer survey questions is related to their belief that market research studies benefit the public.

How can the problem of interviewer errors be minimized?

Group administered surveys are marked by poor response rates.

Open-ended questions are most suited for self-administered questionnaires.

Measuring behavior often means assessing the aspects of what, where, when, and how often

A researcher who is doing a survey has the advantage of being able to collect a great deal of data about an individual respondent at one time.

The length of the questionnaire is immaterial in any type of research.

Which of the following is a survey method in which the environment plays no part in the data collection process?

Inaccuracy in response refers to all of the following except

Using projective tests and unobtrusive measures to circumvent the need for a respondent's consent

The best solution to minimizing interview errors involves

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.