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Which of the following decision(s) are/is unavoidable in communication research?


A) the sample-large or small?
B) qualitative research
C) quantitative research
D) mixed-methods research

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Focus groups are a good research method for quantitative research.

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Critical analysis of communication starts from a basic assumption that communication maintains and promotes power structures in society.

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When researchers use multiple methods providing multiple perspectives, it is called ______.


A) triangulation
B) comparison technique
C) multistudy analysis
D) comparative analysis

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Describe some potential topics or questions for communication research.

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The statement that researchers should distance themselves from their research participants is ______.


A) contestable
B) confirmed by communication research
C) generally agreed to by communication scholars
D) a demonstrable fact

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Approaches such as ______ assume that it is respondents' subjective views of the world that are of interest but combine that research focus with quantitative, computational approaches to record and assess these views.


A) X-methodology
B) Q-methodology
C) Q-technique
D) X-technique

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There is always one best perspective from which to study human communication.

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The scientific method is the only way to do communication research.

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Focus groups depend on bringing together large groups of people.

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As a general rule, researchers should always distance themselves from research participants.

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Discuss the advantages and disadvantages of using words and language when compared with numbers and statistics to record and describe human behavior.

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Determining why different people prefer different types of music is a research topic for communication researchers.

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Which of the following decision(s) are/is unavoidable in communication research?


A) qualitative research
B) the researcher-dispassionate or involved?
C) quantitative research
D) mixed-methods research

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Pathos is the use of emotion in rhetoric.

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Generally, quantitative methods and statistics provide greater insight into human communication than qualitative methods.

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______scientists often bring the assumption of an external "real" world that can be observed, understood, and agreed on to the study of human interaction.


A) Hard
B) Reality
C) Social
D) Real

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Triangulation is a process by which a researcher uses multiple methods to ensure that he or she has a good "fix" on a problem.

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