FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Surveys: Putting Numbers on Opinions

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

Which one of the following survey types is best suited to assessing causal relationships?

A) trend
B) panel
C) cross-lagged
D) cohort

Correct Answer

verified

Show Answer

Question 32

Multiple Choice

Review LaterAdd Note

Review Later

Funnel-format questionnaires are questionnaires that move from ______.

A) broad questions to specific questions
B) specific questions to broader questions
C) open-ended questions to scaled questions
D) large numbers of respondents to smaller numbers of respondents

Correct Answer

verified

Show Answer

Question 33

True/False

Review LaterAdd Note

One advantage of open-ended question is how quick they are to code.

Double-barreled questions ask two questions simultaneously but allow for only one answer.

Problems with using survey results that have been published by other people includes which of the following?

Longitudinal studies track changes over time.

Explain, with examples, what is meant by a "filter question" in questionnaire design.

Identify three problems that can often occur in designing the wording of a survey.

Leading questions should be avoided as they might lead the respondent to give an answer the researcher wants.

Surveys allow us to make generalizations.

______ route respondents around questions they do not need to answer.

Dichotomous questions force respondents to select one of three possible answers.

One disadvantage of surveys is customers' unwillingness to participate in them.

Likert-type questions end with a question mark.

Write an example of a multiple-choice question, a Likert-type question, and a semantic differential question.

A problem with mail surveys is that potential respondents may see them as "junk mail."

Identify the problems associated with sampling from phone directories for phone surveys and describe how you might overcome such problems.

A major advantage of Internet-based surveys is that we can have sampling frames of all Internet users.

People are often reluctant to discuss personal behaviors, religious beliefs, and the like. Suggest ways a survey might be designed so as to maximize respondents' comfort with such questions.

Leading questions are questions that ______.