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Strategic alliances and outsourcing are two alternatives to vertical integration. What are the advantages and disadvantages of each compared to vertical integration? What can managers do to eliminate or reduce the risks?

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Compared to vertical integration, strate...

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Transfer pricing refers to when a company is taken advantage of by another company it does business with after it has made an investment in expensive specialized assets to better meet the needs of the other company.

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The difference between transfer prices and bureaucratic costs is that transfer prices are associated with in-house cost increases and bureaucratic costs are not part of a company's cost structure.

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The main difference between an acquisition and a merger is that an acquisition establishes a new entity.

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One negative effect of competitive bidding is that suppliers don't want to invest in expensive, long-term specialized assets as they will be reluctant to agree upon scheduling that will increase a supplier's costs and reduce its profitability.

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Company A has made substantial investments in specialized assets and, in theory, because of this investment, has become dependent on Company B. Company B can threaten to change orders to other suppliers as a way of driving down Company A's prices. Company B is highly unlikely to change suppliers because it is, in turn, a major supplier to Company A and also has made major investments in specialized assets to serve their needs. These companies are mutually dependent because of the specialized investment the other has made. Thus, Company B is unlikely to renege on any pricing agreements with because it knows that Company A would respond the same way. This is an example of which of the following?


A) Hostage taking
B) Credible commitment
C) Parallel sourcing policy
D) Market discipline

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Companies invest in specialized assets because these assets allow them to:


A) lower their cost structure.
B) charge excessive prices for their products.
C) use materials that are unique.
D) develop customized products.
E) charge premium prices for their products.

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A company should first choose a corporate-level strategy, and then look at how changes will affect a company's current business model and strategies.

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Under which of the following circumstances is vertical integration considered hazardous?


A) When the demand for the product fluctuates frequently
B) When vertical integration involves moving downstream into retailing
C) When the value added by successive stages of production is declining
D) When the industries involved are undergoing rapid expansion
E) When the company's competitors are also following a strategy of vertical integration

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In order to achieve the increased profitability that horizontal integration can offer, the only area integration must be successful in is reducing rivalry within the industry.

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Which of the following is NOT a cause for the intervention of antitrust authorities?


A) Companies abuse their market power by acquiring new firms that allow for the increase of prices above a level that would occur in a competitive market.
B) The merger between two companies allows for several customer options and substantial competition within the industry.
C) An acquisition that creates too much consolidation and increases the potential for future abuse of market power.
D) A company cuts prices when a new competitor enters the industry to force the competitor out of business.
E) Dominant companies use their market power to crush potential competitors.

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