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The survey instrument used in an in-person interview is known as a questionnaire.

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The General Social Survey is an example of an omnibus survey.

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Apart from electronic surveys,how does technology facilitate the collection of survey data?

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In "audio computer-assisted self-intervi...

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What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole.Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

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Building on existing instruments--if ano...

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Survey questions should generally be kept to less than how many words?


A) 20
B) 50
C) 75
D) 100

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When questions in an index cluster into correlated subsets,the index is called a/an ______.


A) multidimensional index
B) index
C) Seurat
D) scale

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Fence-sitters are people who are neutral but will choose an answer if not given a neutral response choice.

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The popularity of survey research is due to ______.


A) control over extraneous influences in the mode
B) versatility,efficiency,and the generalizability of results
C) the anonymity guaranteed to the research subject by the investigator
D) relatively high degree of population turnover

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Using shorter and less complex words on a survey will insult respondents with more education and so should be avoided.

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Behavior coding involves which of the following?


A) coding the number of times that difficulties occur with survey questions
B) assigning codes to different forms of behavior in experiments
C) assigning neutral codes to socially unacceptable behaviors
D) coding artifacts,such as newspaper articles,according to behavioral characteristics

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Filter questions are used primarily to ______.


A) select individuals for participation in surveys
B) limit certain survey questions to competent subgroups of respondents
C) investigate how respondents interpret questions
D) assess social and physical context of administration

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Previously published questions do not usually need to be pretested when used in a new population.

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Which of the following survey methods is extremely affordable and quick to implement but cannot ensure questionnaire completion.


A) mail survey
B) phone survey
C) in-person survey
D) web survey

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The design of the overall questionnaire is important.Researchers should attend to all of the following features of questionnaire construction EXCEPT ______.


A) maintain a consistent focus throughout
B) get external feedback so you can refine questions
C) sort questions into thematic categories to be included in separate sections
D) make the questionnaire attractive

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Which theory explains that a well-designed survey effort will maximize the social rewards for survey participation and minimize its costs as well as establish trust that the rewards will outweigh the costs?


A) social desirability
B) social exchange
C) cost-benefit analysis
D) rational choice

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Anonymity exists when ______.


A) researchers limit information about respondents to trained staff.
B) no identifying information is ever collected to link respondent to responses.
C) the sample of respondents in a survey is selected purely by random.
D) the researcher only uses numbers to connect respondent identity to responses.

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Which of the following is NOT a problem for maximizing response rates in in-person interviews?


A) Respondent may be interrupted or distracted and fail to complete interview.
B) Difficulty in finding all the members of a sample.
C) Contact rates vary by location and household size.
D) Refusal rates vary with individual characteristics like education.

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Six to eight weeks after an initial survey mailing,a survey researcher should do which of the following to attempt to get nonrespondents to complete their survey?


A) send a reminder postcard or a new envelope
B) send a letter reminding people to reply
C) call to make sure respondents received their surveys
D) use a different mode of delivery or administer the questionnaire over the phone

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Survey research involves the collection of information from a sample of individuals through direct observation.

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Describe four different ways that surveys can be administered? What are the advantages and disadvantages of each?

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In-person interview--a survey in which a...

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