Question 1

The growth of the Internet has changed the way that situation analysis is conducted in today's business environment.In terms on situation analysis,which of the following is the most drastic change caused by the Internet?

Accepted Answer

A)   Specific data and information take longer to find.
B)   The analyst is more likely to suffer from severe information overload.
C)   Data and information are now more relevant to the question at hand.
D)   All competitors now have access to the same data and information.
E)   There is now no such thing as secrecy in strategic planning.

Question 2

In the 5W model of customer analysis,what is the primary emphasis of the "Why" question?

Accepted Answer

A)   Identifying the situational influences that affect the customer buying process.
B)   Assessing how purchases vary across different distribution outlets.
C)   Determining how the purchase and consumption of one product is related to other products.
D)   Identifying the basic need-satisfying benefits provided by the firm's products.
E)   Assessing how customers consume and dispose of products.

Question 3

The sheer volume of available information on the economy,population,and business activities is the major strength of most __________ data sources.

Accepted Answer

A)   book and periodical
B)   primary
C)   commercial
D)   internal
E)   government

Question 4

Compared to primary data,secondary data have the main advantage of:

Accepted Answer

A)   being up-to-date.
B)   having greater relevance to a specific issue.
C)   being both internally and externally focused.
D)   being dramatically lower in cost.
E)   being readily accessible in electronic format.

Question 5

"Analysis alone is not a solution" is an important piece of advice to keep in mind during a situation analysis.What does this phrase mean? If analysis alone is not a solution,what other considerations are relevant during a situation analysis?

Accepted Answer

Although it is true that a comprehensive...

Exam 3: Collecting and Analyzing Marketing Information

In the 5W model of customer analysis,what is the primary emphasis of the "Why" question?

Correct Answer
verified

The growth of the Internet has changed the way that situation analysis is conducted in today's business environment.In terms on situation analysis,which of the following is the most drastic change caused by the Internet?

Correct Answer
verified

"Analysis alone is not a solution" is an important piece of advice to keep in mind during a situation analysis.What does this phrase mean? If analysis alone is not a solution,what other considerations are relevant during a situation analysis?

Correct Answer
verified
Although it is true that a comprehensive...
View Answer

The sheer volume of available information on the economy,population,and business activities is the major strength of most __________ data sources.

Correct Answer
verified

Compared to primary data,secondary data have the main advantage of:

Correct Answer
verified

Exam 3: Collecting and Analyzing Marketing Information

In the 5W model of customer analysis,what is the primary emphasis of the "Why" question?

Correct AnswerverifiedShow Answer

The growth of the Internet has changed the way that situation analysis is conducted in today's business environment.In terms on situation analysis,which of the following is the most drastic change caused by the Internet?

Correct AnswerverifiedShow Answer

"Analysis alone is not a solution" is an important piece of advice to keep in mind during a situation analysis.What does this phrase mean? If analysis alone is not a solution,what other considerations are relevant during a situation analysis?

Correct AnswerverifiedAlthough it is true that a comprehensive...View AnswerShow Answer

The sheer volume of available information on the economy,population,and business activities is the major strength of most __________ data sources.

Correct AnswerverifiedShow Answer

Compared to primary data,secondary data have the main advantage of:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Although it is true that a comprehensive...
View Answer

Correct Answer
verified

Correct Answer
verified