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The law of diminishing marginal utility states that


A) The total utility of consuming the next unit of a good falls.
B) As a consumer enjoys successive units of a good,eventually marginal utility will fall.
C) Marginal utility always falls to zero after two or three units of a good consumed.
D) The total utility of a good rises at a fast rate as more units of a good are consumed.

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Price discrimination is illegal in the United States.

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The law of diminishing marginal utility suggests that


A) People are willing to buy additional quantities of a good only if its price falls.
B) People will substitute lower-priced goods for more expensive goods,ceteris paribus.
C) Price and quantity demanded are directly related.
D) As marginal utility decreases,the willingness to pay increases.

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Use the indifference curves and the budget lines in Figure 19.3 to answer the indicated question.Assume the price of Y is $1 per unit.If the price per unit of good X is $1,the optimal consumption is found at point Use the indifference curves and the budget lines in Figure 19.3 to answer the indicated question.Assume the price of Y is $1 per unit.If the price per unit of good X is $1,the optimal consumption is found at point   A) B B) D. C) E. D) C.


A) B
B) D.
C) E.
D) C.

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Most goods can yield


A) Only positive marginal utility.
B) Both positive and negative marginal utility.
C) Only negative marginal utility.
D) Only zero marginal utility.

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If a product has a high marginal utility,then


A) Consumers will not purchase any more of the good.
B) The demand curve will be downward-sloping.
C) A consumer is willing to pay a high price for it.
D) Consumers will also have a low total utility.

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Sellers can gain profits from price discrimination because


A) Charging different prices based on willingness to pay can increase revenues without increasing costs.
B) Total expenses are less with price discrimination.
C) Total revenues are maximized when all buyers pay the same price.
D) Different prices charged to different customers can lower total revenue.

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Table 19.2  Quantity Consumed 1234 Total Utility1530 Marginal Utility1593\begin{array}{c}\begin{array}{|c|}\hline\text { Quantity Consumed }\\\hline1 \\\hline 2 \\\hline 3 \\\hline 4\\\hline\end{array}\begin{array}{c|}\hline\text { Total Utility}\\\hline15\\\hline\\\hline30\\\hline\\\hline\end{array}\begin{array}{c|}\hline\text { Marginal Utility}\\\hline15\\\hline9\\\hline\\\hline3\\\hline\end{array}\end{array} In Table 19.2,the total utility when four units are consumed is


A) 33.
B) 30.
C) 6.
D) 3.

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Refer to Figure 19.1.The total consumer surplus in this market is equal to Refer to Figure 19.1.The total consumer surplus in this market is equal to   A) $950. B) $900. C) $850. D) $800.


A) $950.
B) $900.
C) $850.
D) $800.

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All of the possible combinations of two goods that lie on one indifference curve


A) Give the consumer the highest possible utility.
B) Yield the same level of utility.
C) Are affordable.
D) Yield the same level of marginal utility.

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Using the concept of the budget constraint and indifference curves,explain how a consumer maximizes total utility.

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Rational consumers maximize total utilit...

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Any point on the budget constraint


A) Gives the consumer the highest level of utility.
B) Represent a combination of two goods that are affordable.
C) Represents combinations of two goods that yield the same utility.
D) Reflects the price of one good divided by the price of another good.

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Refer to Figure 19.2.Diminishing marginal utility begins after Refer to Figure 19.2.Diminishing marginal utility begins after   A) The fourth apple. B) The fifth apple. C) The third apple. D) The first apple.


A) The fourth apple.
B) The fifth apple.
C) The third apple.
D) The first apple.

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Market demand is identical to individual demand.

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If the marginal utility per dollar spent for candy bars is higher than the marginal utility per dollar spent for popcorn,you should buy more popcorn and fewer candy bars in order to maximize utility.

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If advertising is successful,


A) The demand becomes more elastic.
B) The demand curve shifts to the left.
C) The demand curve shifts to the right and becomes steeper.
D) The demand curve shifts to the left,and demand becomes more price-elastic.

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An indifference curve shows the


A) Maximum utility that can be achieved for a given consumer budget.
B) Maximum utility that can be achieved for different amounts of a good.
C) Combinations of goods giving equal utility to a consumer.
D) Optimal consumption combinations between two goods.

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A consumer maximizes total utility from a given amount of income when the


A) Marginal utility per dollar obtained from the last unit of each good is the same.
B) Marginal utility of the last unit of each good is the same.
C) Total utility obtained from each product is the same.
D) Amount spent for each product is the same.

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See Figure 19.1.Lu's consumer surplus is equal to See Figure 19.1.Lu's consumer surplus is equal to   A) $100. B) $200. C) $300. D) $500.


A) $100.
B) $200.
C) $300.
D) $500.

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If there is no budget constraint,utility maximization is achieved when marginal utility is zero.

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