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When researchers added a few drops of vinegar to a brand-name beer, the beer tasters disliked it only if they had been told they were drinking vinegar-laced beer. This best illustrates the impact of


A) sensory adaptation.
B) opponent processes.
C) perceptual set.
D) the McGurk effect.

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Hearing a sequence of sounds of different pitches is to ________ as recognizing the sound sequence as a familiar melody is to ________.


A) absolute threshold; difference threshold
B) sensory interaction; signal detection
C) signal detection; sensory interaction
D) sensation; perception

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The constant quivering movements of our eyes enable us to


A) focus the light on our retina.
B) adjust the size of the pupil.
C) minimize sensory adaptation.
D) do all of these things.

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Which of the following strategies best illustrates the use of subliminal stimulation?


A) A store plays a musical soundtrack in which a faint and imperceptible verbal warning against shoplifting is repeated frequently.
B) The laughter of a studio audience is dubbed into the soundtrack of a televised situation comedy.
C) A radio advertiser repeatedly smacks her lips before biting into a candy bar.
D) An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

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After hearing that Bryce had served a prison sentence, Janet began to perceive his friendly behavior as insincere and manipulative. This best illustrates the impact of


A) interposition.
B) retinal disparity.
C) the phi phenomenon.
D) perceptual set.

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________ processing refers to how the physical characteristics of stimuli influence their interpretation.


A) Top-down
B) Bottom-up
C) Signal detection
D) Psychophysical

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Interpreting new sensory information within the framework of a past memory illustrates


A) signal detection.
B) top-down processing.
C) Weber's law.
D) sensory adaptation.

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While listening to sad rather than happy music, people are more likely to perceive a spoken work as mourning rather than morning. This best illustrates that perception is influenced by


A) synaesthesia.
B) accommodation.
C) linear perspective.
D) top-down processing.

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The influence of schemas on our interpretations of ambiguous sensations best illustrates


A) shape constancy.
B) top-down processing.
C) sensory adaptation.
D) accommodation.

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The minimum difference between two stimuli required for detection 50 percent of the time is called


A) accommodation.
B) the absolute threshold.
C) perceptual set.
D) the just noticeable difference.

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Subliminally presented stimuli


A) can sometimes be consciously perceived.
B) effectively influence purchases of consumer goods.
C) increase our absolute thresholds for visual images.
D) are usually mentally processed as completely as any other stimuli.

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Use your understanding of absolute thresholds, sensory adaptation, and pain control to argue that sensation is often influenced by our motives, expectations, and psychological states of mind.

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Our perception of sensation is indeed in...

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People's response to subliminal priming indicates that


A) they are capable of processing information without any conscious awareness of doing so.
B) their unconscious minds are incapable of resisting subliminally presented suggestions.
C) they are more sensitive to subliminal sounds than to subliminal sights.
D) they experience a sense of discomfort whenever they are exposed to subliminal stimuli.

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Normal visual sensation in the absence of complete visual perception is best illustrated by


A) prosopagnosia.
B) the difference threshold.
C) subliminal stimulation.
D) sensory interaction.

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After listening to your high-volume car stereo for 15 minutes, you fail to realize how loudly the music is blasting. This best illustrates


A) Weber's law.
B) accommodation.
C) sensory adaptation.
D) the volley principle.

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Which theory would suggest that watching a horror movie late at night could lower your absolute threshold for sound as you subsequently tried to fall asleep?


A) place theory
B) opponent-process theory
C) frequency theory
D) signal detection theory

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Sensory adaptation refers to


A) the process by which stimulus energies are changed into neural impulses.
B) diminished sensitivity to an unchanging stimulus.
C) the process of organizing and interpreting sensory information.
D) changes in the shape of the lens as it focuses on objects.

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Three steps that are basic to all sensory systems include the ________ of information to the brain.


A) adaptation, context, and continuity
B) receiving, transforming, and delivering
C) priming, grouping, and parallel processing
D) signal detection, interposition, and sensory adaptation

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After a photo of nude man or woman was flashed and immediately masked before being perceived, people's attention was unconsciously drawn to images in a way that reflected their


A) perceptual set.
B) absolute threshold.
C) sexual orientation.
D) expectations.

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When Rick learned that many students had received a failing grade on the midterm exam, he was no longer disappointed by his C grade. His experience best illustrates the importance of


A) perceptual adaptation.
B) linear perspective.
C) context effects.
D) signal detection.

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