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What is the difference between a neutral or positive message and a persuasive or bad-news message? Provide an example of each type of message.

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A neutral or positive message is used wh...

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is often overused in organizations.


A) Text messaging
B) The telephone
C) Face to face conversation
D) Email
E) Instant messaging

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Recognition notes are typically sent to an employee's supervisor,who may decide not to show the employee mentioned in the note.

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What are the five general guidelines for writing goodwill messages?

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a.Be prompt.The message must be sent soo...

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The reader is less likely to omit a response to one question if you number all your questions in a neutral message.

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A reply is


A) sent in reply to a routine persuasive sales letter.
B) used when a routine request is being denied.
C) more effective when it follows the indirect organizational plan.
D) less effective when it follows the direct organizational plan.
E) an appropriate response when the request will be granted.

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The first paragraph of a positive reply should build goodwill by approaching the topic in an indirect manner.

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Which of the following should you not do in a goodwill message?


A) Write out of a sense of kindness or friendship.
B) Write promptly so the event is still fresh in the reader's mind.
C) Use a direct organizational plan.
D) Mention a business objective.
E) State your main idea early in the message.

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Goodwill messages have no business objectives.

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Because it requires no extra effort for the sender or receiver,a phone call is a more thoughtful way to convey a goodwill message than a written note.

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In the closing of a neutral message,write in a friendly,positive tone,and express appreciation for the assistance you are requesting.

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Which of the following is a goodwill message?


A) a note of congratulations
B) a direct request for product information
C) a persuasive request for an adjustment when the customer is at fault
D) a complaint message that includes positive comments about the company
E) a sales promotion letter

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How important is it to avoid abbreviations and use correct punctuation and capitalization when using IM?

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If in doubt,use good writing principles ...

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An effective response to a customer inquiry includes personalized,thorough information.

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To save time on responses,create a form letter that begins "Dear Sir or Madam" that can be used for a variety of situations.

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If you wait to respond to a request that you are granting,you


A) may lose the goodwill of the person making the request.
B) save the reader's time.
C) put the reader in a positive frame of mind.
D) show professional courtesy and increase the reader's interest.
E) reduce the opportunity for complying with the request.

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Why is promptness one of the most important considerations when writing a reply?

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If the information arrives after the cus...

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If you include sales promotion in a reply,you should


A) provide a great deal of detail for persuasive purposes.
B) put it in the first paragraph.
C) make it brief as well as subtle.
D) put it at the end of the friendly closing.
E) convince the reader that the product or service inquired about is superior to all others.

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When is it appropriate to use instant messaging in the workplace?

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Instant messaging is a good choice for s...

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Put yourself in the reader's position to think about what information you should include in a request so the reader can respond appropriately.

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