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When people hear a sound, their ears turn the vibrations in the air into neural messages from the auditory nerve, which makes it possible for the brain to interpret the sound. This process is called _____________


A) encoding.
B) storage.
C) retrieval.
D) evaluation.

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According to this model, whether people remember an item for a few seconds or a lifetime depends on how deeply they process the information.


A) Atkinson-Shiffrin model
B) information-processing approach
C) levels-of-processing model
D) Endel and Tulving model

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Craik and Lockhart's model of memory states that how long a memory will be remembered depends on _____________


A) the type of memory it is stored in.
B) the place in the brain where the memory is stored.
C) the amount of extinction that the memory has suffered.
D) the depth of processing associated with learning the materials.

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You start out using Netscape, then change to Explorer because your company demands that browsers be Microsoft products. If you have trouble with Explorer, it is most likely due to ______________.


A) proactive interference
B) retroactive interference
C) anterograde interference
D) consolidation problems

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Many people are better at remembering faces than names. Why might that be?


A) They are using the right side of the brain as opposed to the left side.
B) Faces are more discrete and distinctive than are names.
C) Remembering a face requires recognition, whereas remembering a name requires recall.
D) They are using the left side of the brain as opposed to the right side.

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Memories for general facts and personal information are called _________


A) episodic memory.
B) nondeclarative memories.
C) declarative memories.
D) factual memory.

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You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in ____________


A) working memory.
B) sensory memory.
C) long-term memory.
D) short-term memory.

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Ebbinghaus found that information is forgotten ____________.


A) more rapidly as time goes by
B) gradually at first, then with increasing speed
C) quickly at first, then tapers off gradually
D) most quickly one day after learning

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When newer information interferes with the retrieval of older information, this is called proactive interference.

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The most influential researcher into eyewitness memory has been ______


A) Broadbent.
B) Sperling.
C) Loftus.
D) Treisman.

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Loss of memory from the point of injury or illness forward is called _________________ .


A) anterograde amnesia
B) retrograde amnesia
C) consolidation
D) infantile amnesia

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Duane feels that multiple choice questions are much easier than fill-in-the-blank questions. This is probably true due to__________


A) priming.
B) retrieval cues.
C) semantic symbols.
D) recall.

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According to Egeth, misidentifications are approximately __________ higher in cross-race identifications than in same-race identifications.


A) 50%
B) 15%
C) 30%
D) 5%

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General knowledge, language, and concepts are seen as parts of ___________


A) episodic memory.
B) procedural memories.
C) declarative memories.
D) semantic memory.

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Allan Baddeley has suggested that this is a more fitting term than short-term memory.


A) iconic memory
B) random-access memory
C) episodic memory
D) working memory

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Elaborative rehearsal is defined as the rote repetition of material in order to maintain its availability in memory.

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A term that would be used to describe 'cramming' or learning in one long session without rest is__________


A) overlearning.
B) the method of loci.
C) massed practice.
D) consolidation.

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Declarative memories are to ________ memories as nondeclarative memories are to __________ memories.


A) implicit; explicit
B) explicit; implicit
C) general knowledge; personal facts
D) personal facts; general knowledge

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Describe a flashbulb memory you have, and comment on what makes it a flashbulb memory.

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One flashbulb memory I have is the momen...

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Give a short example of retroactive interference.

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Retroactive interference occurs when new...

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