FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 5: Consumer Markets and Consumer Buyer Behavior

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Essay

Review LaterAdd Note

Review Later

Explain how marketers may be able to reduce post-purchase cognitive dissonance.

Correct Answer

verified

Marketers should make every effort to enhance after-sale communications,providing evidence and support to help consumers feel good about their purchases.In fact,marketers should go beyond merely meeting the expectations of customers-they should aim to delight the customer.

Question 2

Multiple Choice

Review LaterAdd Note

Review Later

Refer to the scenario below to answer the following questions. The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive. -What characteristics about families as consumer groups might the owners of The Dress Connextion want to keep in mind?

A) Though more women hold jobs outside the home today than when The Dress Connextion first opened, husband-wife involvement n the buying process has remained relatively unchanged.
B) Children have have a strong influence on family buying decisions.
C) Women today account for 50 percent of all technology purchases.
D) Men today account for about 40 percent of all food purchases.
E) Women influence nine out of ten new home and vacation purchases.

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

The buying process starts with ________,in which the buyer recognizes a problem.

George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake ________.

Japanese consumers pay a lot of attention to how a product is packaged.To them,a product's package is both a part of the product as well as an important proxy for its _______.

A cultural shift toward a greater concern with ___________ has created a huge industry for such services,exercise equipment and clothing,more-natural foods,and a variety of diets.

Maslow's theory is that ________ can be arranged in a hierarchy.

After purchasing a product,the consumer will be satisfied or dissatisfied and will engage in post-purchase behavior.

Cultural factors exert a broad and deep influence on consumer behavior.Describe the differences between a person's culture and subculture.

A consumer's behavior is influenced by social factors,such as the consumer's small groups,family,and social roles and status.Explain the differences among these social factors.

The consumer market is made up of which of the following?

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

Commercial sources of information typically legitimize and evaluate products for buyers.

Which of the following is the final stage in the new product adoption process?

Explain how selective retention affects what consumers remember about marketing messages.

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

Personality is a person's pattern of living as expressed in his or her psychographics.

Consumer buying behavior not only is applicable to consumers,but also often refers to the buying behavior of businesses.

In the model of buyer behavior,which of the following is NOT a major type of force or event in the buyer's environment?

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.