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Your friend Liza has just purchased a series of subliminal tapes on improving one's memory.Describe the difference between subliminal perception and subliminal persuasion,and offer your opinion on the likely impact of these tapes on Liza's memory.

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Discuss the idea that subliminal percept...

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Humans can hear sounds ranging from


A) 20 to 2,000 dB.
B) 20 to 2,000 Hz.
C) 20 to 20,000 dB.
D) 20 to 20,000 Hz.

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Which of the following best exemplifies the concept of perceptual constancy?


A) An open window looks less like a window than a closed window.
B) An airplane flying off into the distance appears to get smaller.
C) As a child throws a ball high into the sky,it looks like it is getting bigger when it comes back down.
D) As a shadow passes over your newspaper,you know that the page is not getting darker.

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The ________ carries sensory information from the retina to the brain areas where visual perception will occur.


A) fovea
B) lens
C) optic nerve
D) retina

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Changing the shape of the lens to focus on objects near or far is called


A) focusing.
B) accommodation.
C) constriction.
D) dilation.

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Our sense of equilibrium is called


A) vestibular sense.
B) proprioception.
C) balance.
D) kinesthesia.

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The intensity of the reflected light that reaches our eyes is known as


A) hue.
B) contrast.
C) brightness.
D) saturation.

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Your friend Patrick has just opened up a new restaurant and can't wait to start serving customers.Unfortunately,a fish market opened right beside him,and the smells are permeating his restaurant.Provide one reason why Patrick might want to relocate.

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Discuss the idea that taste and smell ar...

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Clay has played professional soccer for seven years and is easily able to tune out the sound of the crowd and all other irrelevant sensory information during the game.Bruce is a rookie and is often distracted by what his opponents are saying and the mood of the crowd.Clay and Bruce are showing differing levels of


A) selective attention.
B) parallel processing.
C) absolute thresholds.
D) top-down processing.

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Loudness is associated with a sound wave's


A) amplitude.
B) length.
C) pitch.
D) timbre.

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When Stewart wakes up at night and has to walk from his bedroom to the bathroom in the dark,he is most directly aided in this process by his


A) cones.
B) corneas.
C) irises.
D) rods.

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Professor Benson is conducting experiments on visual perception.He is currently reflecting light off several patches of cloth and recording his findings.The professor is most concerned with which aspect of visual perception?


A) The visible spectrum
B) Brightness
C) Hue
D) Color mixing

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Which of the following most closely mimics the process of transduction?


A) Betty mixes eggs,flour,and sugar together to make a cake.
B) While painting,Stan combines the colors red and blue to make purple.
C) Gas companies convert crude oil into a fuel that car engines can run on.
D) Nike changes its logo from a "swoosh" to a "panther."

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The fifth taste,umami,was first identified by researchers in


A) China.
B) Japan.
C) Korea.
D) the United States.

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Seven-month-old Mazie is crawling toward the end of the bed.How likely is it that she will continue on and fall off?


A) Unlikely,because depth perception develops very early in infants.
B) Unlikely,because her mother will probably stop her before she reaches the end.
C) Likely,because infants only use monocular cues when judging depth.
D) Likely,because depth perception develops later in childhood.

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Our sense of hearing is called


A) audition.
B) gustation.
C) olfaction.
D) proprioception.

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Once sound waves have been converted into neural activity,the ________ carries them to the brain for auditory perception.


A) auditory nerve
B) basilar membrane
C) cochlea
D) pinna

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The lowest level of a stimulus needed for the nervous system to detect a change half the time is called


A) sense receptor.
B) just noticeable difference.
C) sensory adaptation.
D) absolute threshold.

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Our senses of smell and taste converge in the brain at the __________,allowing us to experience complex tastes.

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orbitofron...

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The process of converting an external energy or substance into neural activity is called


A) sensation.
B) perception.
C) transduction.
D) sensory adaptation.

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