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What is the most straightforward and effective method for obtaining commitment from a prospect?

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the direct...

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The _____ method of closing a sale attempts to bring to the table all issues of concern to the prospect--even though the salesperson may not be able to resolve all of them.


A) alternative choice
B) benefit summary
C) direct request
D) minor point
E) probing

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Closing is defined as:


A) a close harmonious relationship founded on mutual trust
B) a specific statement by a seller outlining what the seller will provide and what is expected from the buyer
C) a written proposal summarizing key points of a previous meeting
D) asking a question to take the pulse of the situation
E) asking for the buyer's business

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The decision to buy or not to buy should not focus on a signature.

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A salesperson must uncover the reasons he or she was unable to obtain commitment.

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Which of the following statements about a trial order is true?


A) salespeople who get a trial order have a real commitment from their buyer.
B) Trial orders should not be permitted when selling traditional clothing in fashionable colors to department store buyers.
C) Trial orders are unsuitable for a product that must be used to be appreciated like equipment for cleaning up oil spills.
D) Often a buyer will agree to a trial order just to get rid of a salesperson.
E) With a trial order, the buyer is committed to investing all the time needed to get the full benefit of the product or service purchased.

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Just as the salesperson was ready to ask for a commitment to buy from the purchasing agent, the agent asked, "I will be getting a ten percent discount for an order this large, won't I?" What is the term used for this sort of a condition?

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a requirem...

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Benjamin is attempting to close a sale. He restates all the advantages of his product. What approach is he taking?

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the benefi...

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Rather than aggressively creating new needs in customers through persuasion, _____ salespeople prospect for customers who truly need their products.


A) optimistic
B) apathetic
C) submissive
D) assertive
E) ambitious

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What characterizes assertive salespeople?

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they are s...

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After the salesperson obtains commitment, his or her job is over and other departments in the company take care of the rest of the sale.

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Why is it important for salespeople to become skilled in obtaining prospect commitment?


A) It helps in need discovery.
B) It helps in handling objections.
C) It is intrinsically and extrinsically rewarding.
D) It increases their need to take part in sales training.
E) Skill in obtaining prospect commitment is important for all of the above reasons.

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Why should a salesperson never apologize for a price he or she quotes a prospect?

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Most firms set prices after careful stud...

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What does FOB mean? What are the differences among FOB origin, FOB destination, and FOB installed?

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FOB means free on board. FOB origin mean...

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Describe two situations in which the benefit summary method of obtaining commitment is most effective. Why?

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The benefit summary method reminds the p...

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Which of the following statements is the best example of a trial close for a salesperson selling refrigerated display units to supermarkets?


A) How does a savings of $30 per month on your refrigeration electricity bill sound?
B) Are you interested in how the oversized coil works to keep food cold and eliminate defrosting?
C) How does the ease of mobility of this unit compare with other refrigeration units you have seen?
D) Do you think you'd be interested in buying the optional illumination signage that comes with our units?
E) All of the above are examples of trial closes that could be used by a salesperson selling refrigerator display units to obtain buyer commitment.

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Death on Demand bookstore received an invoice dated May 2 from a publisher that read, "2/10, n30" and told the owner she owed a total of $600. How much should she pay if she pays the bill on June 1?

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Part of being honest as a salesperson is being willing to show the disappointment you feel if a prospect does not commit to do business with you.

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After important decisions, buyers may feel a little insecure about whether the choice was a wise one. This insecurity is called:


A) postpurchase dissonance
B) regret at leisure
C) prisoner's dilemma
D) buyer's apology
E) the inequity of choices

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As they spoke, the sales rep from the medical supply company just pulled out his order pad and began writing up an initial order for Rashmi's nursing home facility. This sales rep appears to be using the _____ traditional closing method.


A) direct request
B) minor point
C) direct action
D) standing-room-only
E) assumptive

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