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Multiple Choice
A) alternative choice
B) benefit summary
C) direct request
D) minor point
E) probing
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Multiple Choice
A) a close harmonious relationship founded on mutual trust
B) a specific statement by a seller outlining what the seller will provide and what is expected from the buyer
C) a written proposal summarizing key points of a previous meeting
D) asking a question to take the pulse of the situation
E) asking for the buyer's business
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True/False
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True/False
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Multiple Choice
A) salespeople who get a trial order have a real commitment from their buyer.
B) Trial orders should not be permitted when selling traditional clothing in fashionable colors to department store buyers.
C) Trial orders are unsuitable for a product that must be used to be appreciated like equipment for cleaning up oil spills.
D) Often a buyer will agree to a trial order just to get rid of a salesperson.
E) With a trial order, the buyer is committed to investing all the time needed to get the full benefit of the product or service purchased.
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Essay
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Short Answer
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Multiple Choice
A) optimistic
B) apathetic
C) submissive
D) assertive
E) ambitious
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Short Answer
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True/False
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Multiple Choice
A) It helps in need discovery.
B) It helps in handling objections.
C) It is intrinsically and extrinsically rewarding.
D) It increases their need to take part in sales training.
E) Skill in obtaining prospect commitment is important for all of the above reasons.
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Essay
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Essay
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Essay
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Multiple Choice
A) How does a savings of $30 per month on your refrigeration electricity bill sound?
B) Are you interested in how the oversized coil works to keep food cold and eliminate defrosting?
C) How does the ease of mobility of this unit compare with other refrigeration units you have seen?
D) Do you think you'd be interested in buying the optional illumination signage that comes with our units?
E) All of the above are examples of trial closes that could be used by a salesperson selling refrigerator display units to obtain buyer commitment.
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Short Answer
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True/False
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Multiple Choice
A) postpurchase dissonance
B) regret at leisure
C) prisoner's dilemma
D) buyer's apology
E) the inequity of choices
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Multiple Choice
A) direct request
B) minor point
C) direct action
D) standing-room-only
E) assumptive
Correct Answer
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