A) They are all received negatively.
B) They are all biased.
C) They are all ethically dubious.
D) They are all permission based.
E) They are all received positively.
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A) an email from an employee to the CEO proposing the creation of an employee volunteer program
B) a presentation by a graphic designer in which she proposes to design a new website for a company
C) an email from an employee to his manager stressing the need for additional team members for a project
D) an email from a manager to an executive proposing a pay raise for an employee
E) a memo from an employee to her manager requesting permission to attend a conference
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Integrated marketing communica...View Answer
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The main types of appeals are the follow...View Answer
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A) They are automatically given to readers when they comply with your request.
B) They are the same thing as product features.
C) They are intangible and can only be acquired over time.
D) They are short-lived as compared to added-on benefits.
E) They should not be relied on heavily because they can cheapen a product.
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Since sales messages must gain a reader'...View Answer
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Tangible rewards are those that can be m...View Answer
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A) They should describe the product or service and let the readers decide how it will benefit them.
B) Proposals can be in the form of oral presentations.
C) A solicited proposal is one that you submit without an official invitation to do so.
D) They have the same basic goal as reports to inform or solve problems.
E) They are not similar to sales messages.
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A) Emotional appeals are best suited for selling useful products.
B) Emotional appeals should be avoided when selling to male readers.
C) Emotional appeals typically engage our senses.
D) Emotional appeals should be avoided when advertising products that do not perform any discernible practical function.
E) Emotional appeals are mainly based on logic.
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A) have an emotional appeal.
B) have a logical appeal.
C) have a sensory appeal.
D) avoid using logos to attract consumers.
E) avoid using evidence to convince customers.
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A) physiographic
B) geographic
C) angiographic
D) demographic
E) psychographic
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A) requested financial proposition.
B) regulations for proposals.
C) request for proposals.
D) request for price.
E) rules for proposals.
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A) a brief description of the company's history.
B) a statement that introduces a need that the product will satisfy.
C) a description of the company's products or services.
D) a statement that brings credit to the company.
E) any kind of surprising statement.
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