FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Business-Level Strategy

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

True/False

Review LaterAdd Note

Review Later

Companies without the core competencies to link primary and support activities are still able to implement successfully a either a cost leadership or a differentiation strategy, although they cannot implement an integrated cost leadership/differentiation strategy.

Correct Answer

verified

Show Answer

Question 52

True/False

Review LaterAdd Note

Review Later

The difference between the cost leadership and differentiation business-level strategies, and the focused cost leadership and focused differentiation strategies, is their competitive reach.

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

PetSmart provides services and products for pet owners which are not available through other outlets. PetSmart's business level strategy is best described as

Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?

A risk of the differentiation strategy is that the firm's means of differentiation may eventually not provide value to the customer.

An English professor spends her summers writing low-brow romance novels that sell directly to paperback. She writes under a fictional name because she is embarrassed to admit to her colleagues and students how she earns the extra money for foreign vacations. The professor is correct in her concern that she is serving customer needs that are objectively inferior and bad.

Viewing the world through the customer's eyes and constantly seeking ways to create more value for the company enhances

Which of the following is NOT a value-creating activity associated with the differentiation strategy?

A low-cost position in the industry is not a valuable defense against rivals when competing on the basis of price.

Caribou Coffee, with 430 stores, is much smaller than Starbucks. Therefore, Caribou is using a focus strategy.

Caribou Coffee, with 430 stores, is the nation's second largest chain of coffee shops behind Starbucks. Both chains seek to provide the highest quality product and service. Which of the following statements is accurate?

Because of their sensitivity to hype, and their insistence that products deliver as promised, ____ would be less likely to develop product loyalties that would protect a differentiating firm from potential entrants.

Business-level strategies are concerned specifically with

Counterfeit products are a serious problem for firms following the differentiation strategy.

The activities in the value chains of companies using focus strategies are quite different than the activities in the value chains of companies using industry-wide business strategies.

By examining the ____ of Southwest Airlines, one can identify the strategic themes around which it has developed its business strategy. These themes include limited passenger service, high aircraft utilization, highly productive ground and gate crews, and so forth.

Demographic segments include generational identifications. Which segment of the population was previously financially conservative, but is now willing to spend money?

The goal of business-level strategy is to earn above-average returns.

The integration of a cost leadership and a differentiation strategy

An examination of a company's activity map will reveal its strategic themes.