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For rumors to be effective, they must have the qualities of certainty and clarity.

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Why has it been believed for the past sixty years that mass panic followed the 1938 broadcast of War of the Worlds? How have sociologists reconstructed the event to offer evidence that perhaps there wasn't such a response to this event?

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The panic of 1938 may have been an inven...

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What were the major issues Gary Marx identified as influencing agent provocateurs to change sides after infiltrating a social movement organization?

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The three major reasons Marx identified ...

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The most common reason people join social movements is because they have friends and acquaintances already in the organization.

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What is the initial stage in Herbert Blumer's model of the acting crowd?


A) social unrest
B) an exciting event
C) milling behavior
D) a common impulse

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An event that precedes an acting crowd in which an excited group of people stand or walk around to consider the forthcoming event is called compartmentalization.

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What is the major difference between fad and fashion?


A) whether or not harm to the public is involved.
B) the life span of the activity
C) the number of participants
D) how successful the activity is

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Most rumors are short-lived.

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