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Varying a product's price according to the supply situation of the seller is called ________ pricing.


A) menu
B) flexible
C) dynamic
D) asymmetric

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Which of the following Internet business models does Amazon.com use?


A) content provider
B) portal
C) market creator
D) e-tailer

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How are the Internet and e-commerce causing severe disruption to the existing advertising business model?


A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.

Correct Answer

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Which of the following statements about B2B commerce is not true?


A) Eighty percent of online B2B e-commerce is still based on EDI.
B) B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
C) B2B e-commerce only includes commercial transactions between firms.
D) B2B e-commerce revenues in 2012 were over $4 trillion.

Correct Answer

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Which of the following was the leading online advertising format in 2012?


A) display ads
B) e-mail
C) classifieds
D) search engine

Correct Answer

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The effort required to locate a suitable product is called


A) price discrimination.
B) search costs.
C) menu costs.
D) shopping costs.

Correct Answer

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Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.


A) transparency
B) asymmetry
C) complexity
D) discrimination

Correct Answer

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Which of the following is not one of the current main areas of growth in mobile e-commerce?


A) sales of financial services
B) retail sales at the top mobile companies
C) sales of digital content
D) sales of apps

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E-commerce refers to the use of any networking technologies to transact business.

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Podcasting allows subscribers to listen to live, streaming radio and other audio content.

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