Correct Answer

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Ideal answers will emphasize the following: •Ethos-The speaker's credibility, trustworthiness, and goodwill toward the audience. While important to all audiences, ethos is especially critical when addressing a hostile audience. Taking care to prepare the speech well, to use quality sources, and to reference them will help establish ethos. •Logos-The speaker can use logical arguments to appeal to an audience's reason, both inductive and deductive. Logos helps an audience come to a conclusion about a complex issue. •Pathos-The speaker can use emotionally charged words and evidence to create an emotional disposition in his or her audiences. The speaker should take care to combine pathos with other logical arguments and to offer audiences a practical way to deal with the issue that is at the root of their emotional state.