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What are the forms of rhetorical proof that Aristotle identified? Define each form of rhetorical proof and explain how a speaker would use each to effectively persuade an audience.

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Ideal answers will emphasize the following: •Ethos-The speaker's credibility, trustworthiness, and goodwill toward the audience. While important to all audiences, ethos is especially critical when addressing a hostile audience. Taking care to prepare the speech well, to use quality sources, and to reference them will help establish ethos. •Logos-The speaker can use logical arguments to appeal to an audience's reason, both inductive and deductive. Logos helps an audience come to a conclusion about a complex issue. •Pathos-The speaker can use emotionally charged words and evidence to create an emotional disposition in his or her audiences. The speaker should take care to combine pathos with other logical arguments and to offer audiences a practical way to deal with the issue that is at the root of their emotional state.

Synthesizing what you have learned throughout this chapter and others, what role does ethics play in persuasive speaking? Why would we say that behaving ethically increases a speaker's chances of being successful at persuasive speaking? How does ethics relate to logical fallacies?

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Ideal answers will synthesize the concep...

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What do we mean when we refer to logical fallacies? List, define, and provide examples of five forms of flawed logic, and explain what a speaker could do to avoid committing these fallacies.

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Ideal answers will acknowledge that fall...

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What is Maslow's hierarchy of needs? How can a persuasive speaker use his or her knowledge of an audience's needs to create an effective speech?

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Ideal answers will emphasize that Maslow...

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Describe the criteria that make for a good persuasive speech topic. Provide an example of a poor topic and one that is suitable for a persuasive speech, and explain your evaluation of each topic.

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Examples will vary but ideal answers will include the following criteria: •Something the speaker is interested in •Something the speaker knows something about •Something specific enough that the speaker can find appropriate resources to support it but not so specific it cannot be developed •Something relevant and interesting to the topic •Something controversial-there should be reasonable disagreement about the topic •Something that will cause some degree of change in the audience

Describe the organizational patterns that work well for persuasive speeches. What advice would you give to a speaker to help determine whether each particular pattern would work well for his or her speech?

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Ideal answers will include the following...

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Council member Dee Jackson finds herself in a difficult position. She firmly believes that approving a casino project to move forward in her community will stimulate the economy of the district she represents and will provide the money that is needed to fund both their ailing public schools and several public works projects that are critically needed. Unfortunately, she has discovered that her constituents and the other members of the city council oppose the casino being located in their community. Synthesizing what you have learned in this chapter, what advice do you have for Ms. Jackson? What should she consider as she develops her proposal and presents her appeal to her audience? Answer Key

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Ideal answers will identify that Dee is ...

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Consider the topic of the death penalty. First, construct a proposition of fact, a proposition of value, and a proposition of policy that would support elimination of the death penalty. What needs could a speaker taking a stance in repealing the death penalty appeal to in his or her speech? Second, construct a proposition each of fact, value, and policy that would support use of the death penalty for capital crimes. What needs could a speaker taking this position appeal to in his or her speech?

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Ideal answers provide reasonable proposi...

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Describe the differences among a receptive, a hostile, and a neutral audience, and explain how knowing this information helps a speaker to develop a persuasive speech. What particular advice do you have for a speaker who encounters each type of audience?

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Ideal answers will emphasize the followi...

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Compare and contrast the three types of propositions used for persuasive speeches, and provide an example of each type.

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Examples will vary but ideal answers will reflect the following definitions: •Proposition of fact: a claim about what is or what is not factual •Proposition of value: a claim about something's worth-that something meets or does not meet a specific value standard •Proposition of policy: claims about what goal, policy, or course of action should be taken

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